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N75 Billion Nigeria Youth Investment Fund
The Federal government has officially unveiled the registration portal for the N75 Billion Nigeria Youth…

One Bad Apple Spoils The Whole Bunch
5 common mistakes that can affect your Brand & Advertising Research
We have spent the last 8 articles…

Marketing Tips for Your Small Business during a Pandemic
Due to the Corona Virus, many businesses have been forced to close, many others have lost a significant…

COVID-19 and the Future of Work
The outbreak of the novel coronavirus (COVID-19), first reported in Wuhan, China in December 2019 has…

7 Steps to Consider in Branding Research
Branding without data is like driving with your eyes closed.
So how does an MSME conduct Branding Research?…

How to Access the CBN COVID-19 N50 Billion Naira Credit Facility
The corona virus (COVID-19) pandemic has led to unprecedented disruptions to global supply chains, sharp drop…

"Force Majeure Clause" How It Impacts Your Contracts during the COVID-19 Crisis
As a business owner, you're probably wondering what will happen to the contracts that you have entered into…

Customer-centricity as a Business Strategy for Small Businesses
You'd see in most articles the words
"customer-centric" and "customer-focused" used
interchangeably. They…