Author Information

Glory Enyinnaya
Glory is an international business consultant who has advised over 200 entrepreneurs for clients such as the Centre for Global Enterprise (New York), the Entrepreneur Scan (Netherlands) and the International Business Accelerator (United States). She helps her clients launch new businesses, write business plans and access capital for expansion. You can download her free Entrepreneurship Roadmap and learn more at www.gloryenyinnaya.com.

Articles by this author

Conducting Initial Market Research

Conducting Initial Market Research

Latest 2 min read
"The aim of marketing is to know and understand the customer so well that the product or service
Don't be a "Me Too" Entrepreneur

Don't be a "Me Too" Entrepreneur

Latest 1 min read
Life's Too Short to be a "Me-Too" Entrepreneur Innovation is the heartbeat of successful
Evaluating the Business Environment

Evaluating the Business Environment

Business Outlook 1 min read
Evaluating Environmental Factors The business environment refers to the set of political,
Implications of being a Technology Entrepreneur

Implications of being a Technology Entrepreneur

Digital Marketing 1 min read
Uber. Facebook. WhatsApp. Instagram.  Tales of billion-dollar acquisitions, and
Uncover Your Product's Potential

Uncover Your Product's Potential

Latest 1 min read
"Think Different" - Steve Jobs, Founder of Apple Entrepreneurship arises from the improvement
The Small Business Entrepreneur

The Small Business Entrepreneur

Startup Basics 1 min read
Law firms. Restaurants. Consulting firms. Fashion boutiques. Schools. While the technology
The Entrepreneurial Vocation

The Entrepreneurial Vocation

Start-up Basics 2 min read
Like the blind men who described an elephant from different perspectives, several pundits have
What it means to be a Social Entrepreneur

What it means to be a Social Entrepreneur

Startup Basics 1 min read
Grameen Bank. The Salvation Army. Mercy Corps. The African Leadership Academy. Unlike the
Build Your Entrepreneurial Skills Today

Build Your Entrepreneurial Skills Today

Latest 2 min read
The three core skills every entrepreneur should master include: Bookkeeping and accounts Personal
Averting Business Failure

Averting Business Failure

Growth Strategies 3 min read
In the real business world, it is not smooth sailing which is why many businesses fail. There is
Importance of Industry Analysis

Importance of Industry Analysis

Business Outlook 1 min read
"When an industry with a reputation for difficult economies meets a manager with a reputation for