Advertising and Branding

Different Types of Branding Research

Different Types of Branding Research

By Busola Boyle-Komolafe 2 min read
"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane Hale And when you…
Build a Brand Presence

Build a Brand Presence

By Dolapo Sanusi-Ola 2 min read
Something happened today that really got me thinking...  Someone within my network, lets call her Miss Z was…
Getting your Brand Identity right

Getting your Brand Identity right

By Seye Olurotimi 3 min read
Brand Identity is the outward expression of a brand. It is the sum total of the visual identity that comes to the mind…
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

By Adefemi Adeshakin 5 min read
Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the day to day activities…
Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

By Busola Boyle-Komolafe 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how to identify your…
How to Conduct Advertising Research

How to Conduct Advertising Research

By Busola Boyle-Komolafe 3 min read
Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising Research? Let's run…
Tips: How To Define Your Target Market

Tips: How To Define Your Target Market

"There is only one winning strategy. It is to carefully define the target market and direct a
By Busola Boyle-Komolafe 2 min read
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
By Busola Boyle-Komolafe 3 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
How to Build a Successful Brand

How to Build a Successful Brand

What is a brand? A brand is a name, symbol, sign or design that identifies a product or service
By Alexa Chukwumah 1 min read
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is
By Chiagozie Nwizu 4 min read
Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

Brand loyalty happens when there is an established pattern of repeat purchases. It's always the
By Seye Olurotimi 2 min read
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

"Products are created in the factory but brands are created in the mind" - Walter Landor You
By Busola Boyle-Komolafe 4 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8
By Busola Boyle-Komolafe 2 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Boyle-Komolafe 3 min read
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding
By Busola Boyle-Komolafe 2 min read
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

Brand Personality Building a brand can take many years to actualize into a single, unique,
By Ndidi Obinwanne 2 min read
Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

A journey of a lasting relationship begins with a single step! Understanding the journey your
By Busola Boyle-Komolafe 3 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Boyle-Komolafe 2 min read
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