Advertising and Branding

Tips For Building Brand Loyalty

Tips For Building Brand Loyalty

By Seye Olurotimi 2 min read
Brand loyalty happens when there is an established pattern of repeat purchases. It's always the delight of every brand…
7 Steps to Consider in Branding Research

7 Steps to Consider in Branding Research

By Busola Boyle-Komolafe 2 min read
Branding without data is like driving with your eyes closed. So how does an MSME conduct Branding Research? Let's run…
Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

By Chiagozie Nwizu 4 min read
With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is a need for both…
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

By Busola Boyle-Komolafe 2 min read
"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that might not…
How to Build a Successful Brand

How to Build a Successful Brand

By Alexa Chukwumah 1 min read
What is a brand? A brand is a name, symbol, sign or design that identifies a product or service and differentiates it…
Understanding The Industry You Want To Play In

Understanding The Industry You Want To Play In

By Busola Boyle-Komolafe 1 min read
10 Most Important Questions to Ask & Answer In our last article, we provided you with tips on how to identify your…
Deep Dive into Advertising Research

Deep Dive into Advertising Research

"The most important word in the vocabulary of advertising is TEST. If you pre-test your product
By Busola Boyle-Komolafe 4 min read
Tips: Researching Consumer Journeys

Tips: Researching Consumer Journeys

A journey of a lasting relationship begins with a single step! Understanding the journey your
By Busola Boyle-Komolafe 3 min read
Different Types of Branding Research

Different Types of Branding Research

"Brand Research specifically assists in the creation and curation of strong, distinct brands." Jane
By Busola Boyle-Komolafe 2 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Boyle-Komolafe 3 min read
How to Build a Scalable & Sustainable Brand

How to Build a Scalable & Sustainable Brand

Passion, Purpose, Capabilities & Opportunities We all want to be Entrepreneurs, we all want the
By Busola Boyle-Komolafe 3 min read
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne
By Seye Olurotimi 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
One Bad Apple Spoils The Whole Bunch

One Bad Apple Spoils The Whole Bunch

5 common mistakes that can affect your Brand & Advertising Research We have spent the last 8
By Busola Boyle-Komolafe 2 min read
3 Key Branding Efforts You Need as an Entrepreneur

3 Key Branding Efforts You Need as an Entrepreneur

Brand Personality Building a brand can take many years to actualize into a single, unique,
By Ndidi Obinwanne 2 min read
Build a Brand Presence

Build a Brand Presence

Something happened today that really got me thinking...  Someone within my network, lets call
By Dolapo Sanusi-Ola 2 min read
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

"Products are created in the factory but brands are created in the mind" - Walter Landor You
By Busola Boyle-Komolafe 4 min read
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is
By Edobong Akpabio 2 min read
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