Sales and Marketing

Marketing Tips for Your Small Business during a Pandemic

Marketing Tips for Your Small Business during a Pandemic

By Oluchi Johnson-Achibiri 3 min read
Due to the Corona Virus, many businesses have been forced to close, many others have lost a significant percentage of…
Marketing Food as Medicine as an Entrepreneur

Marketing Food as Medicine as an Entrepreneur

By Edobong Akpabio 2 min read
'Let food be thy medicine and medicine be thy food' - Hippocrates Hippocrates is considered the father of…
The Power of Networking

The Power of Networking

By Dolapo Sanusi-Ola 3 min read
According to the dictionary networking can be defined as "the action or process of interacting with others to exchange…
Simple Ways to Build Brand Equity

Simple Ways to Build Brand Equity

By Seye Olurotimi 2 min read
Brand equity simply refers to goodwill and benefits that a product or service enjoys which is borne out of consumers'…
How to build a sales funnel to scale your business revenues

How to build a sales funnel to scale your business revenues

By Tale Alimi 3 min read
In my years of experience working as a sales manager and head of multiple businesses, I have encountered and utilized…
Brief Introduction to Branding & Advertising for MSMEs

Brief Introduction to Branding & Advertising for MSMEs

By Busola Akin-Olawore 4 min read
"Products are created in the factory but brands are created in the mind" - Walter Landor You have the product but…
Getting your Brand Identity right

Getting your Brand Identity right

Brand Identity is the outward expression of a brand. It is the sum total of the visual identity
By Seye Olurotimi 3 min read
List of COVID-19 Resources for Nigerian Entrepreneurs

List of COVID-19 Resources for Nigerian Entrepreneurs

Updated April 29, 2020 As most businesses struggle to survive during this period, we have compiled
By Oluchi Johnson-Achibiri 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
DIY: Advertising Research

DIY: Advertising Research

DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you
By Busola Akin-Olawore 3 min read
3 Simple Steps for solving your Start-up's Customer Acquisition Headache

3 Simple Steps for solving your Start-up's Customer Acquisition Headache

In my work experience with startups across Nigeria, Kenya, and Ghana, I find that a lot of
By Timi Olagunju 4 min read
Importance of Research in an MSME's Branding & Advertising Strategy

Importance of Research in an MSME's Branding & Advertising Strategy

"Without data you're just another person with an opinion" - W. Edwards Deming An opinion that
By Busola Akin-Olawore 2 min read
How to Conduct Advertising Research

How to Conduct Advertising Research

Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising
By Busola Akin-Olawore 3 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Differentiating Your Products or Services as an SME

Differentiating Your Products or Services as an SME

Every consumer has a story to tell about a product or service they have used or are still using.
By Chukwuemeka Ayogu 2 min read
How to Create a Solid Branding Strategy

How to Create a Solid Branding Strategy

Branding without data is like driving with your eyes closed. When you Brand with data (Branding
By Busola Akin-Olawore 1 min read

Advertising and Branding

Key Support Services Franchise Operators will Require to Succeed

Key Support Services Franchise Operators will Require to Succeed

With more and more entrepreneurs taking advantage of franchising opportunities in Nigeria, there is
By Chiagozie Nwizu 4 min read
How to Build a Successful Brand

How to Build a Successful Brand

What is a brand? A brand is a name, symbol, sign or design that identifies a product or service
By Alexa Chukwumah 1 min read
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
 Steps to choosing the right name for your brand

Steps to choosing the right name for your brand

Just like the name a man is called is very important; the name your brand is known by is equally
By Seye Olurotimi 1 min read
Getting your Brand Identity right

Getting your Brand Identity right

Brand Identity is the outward expression of a brand. It is the sum total of the visual identity
By Seye Olurotimi 3 min read

Digital Marketing

Digital Marketing Strategy

Digital Marketing Strategy

The advent of technology has greatly influenced diverse aspects of human interaction all over the
By Kingsley Effiong 3 min read
How ICT is Influencing the Rise of MSMEs in Nigeria

How ICT is Influencing the Rise of MSMEs in Nigeria

The mention of "Silicon Valley" readily elicits synonyms like Technology, Innovation, new
By Amaka Nwaokolo 5 min read
Recommended Applications / Software for Entrepreneurs

Recommended Applications / Software for Entrepreneurs

Here's a list of recommended applications/software Nigerian entrepreneurs can leverage to aid the
By Adefemi Adeshakin 5 min read
Build a Brand Presence

Build a Brand Presence

Something happened today that really got me thinking...  Someone within my network, lets call
By Dolapo Sanusi-Ola 2 min read
Social Media Listening for Businesses

Social Media Listening for Businesses

Social media listening simply involves following conversations on social media that are relevant to
By DIY Law 1 min read
Implications of being a Technology Entrepreneur

Implications of being a Technology Entrepreneur

Uber. Facebook. WhatsApp. Instagram.  Tales of billion-dollar acquisitions, and
By Glory Enyinnaya 1 min read

Sales Strategy

Strategic Thinking 101

Strategic Thinking 101

Hey Danny Boy, welcome back from your trip, Peter says as he smiles admiringly at his friend.
By Michael Onuorah 2 min read
3 Simple Steps for solving your Start-up's Customer Acquisition Headache

3 Simple Steps for solving your Start-up's Customer Acquisition Headache

In my work experience with startups across Nigeria, Kenya, and Ghana, I find that a lot of
By Timi Olagunju 4 min read
How to build a sales funnel to scale your business revenues

How to build a sales funnel to scale your business revenues

In my years of experience working as a sales manager and head of multiple businesses, I have
By Tale Alimi 3 min read
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Turn Your Clients into Sales Ambassadors

Turn Your Clients into Sales Ambassadors

People buy from people, they don't buy from Companies. They buy what others say they should buy and
By Tale Alimi 2 min read
Defending your Turf - Providing value for your Customers

Defending your Turf - Providing value for your Customers

I moved to Gbagada, Lagos Nigeria, a few years ago and I still remember clearly what "The Prince
By Nairametrics Financial Advocates 3 min read