Sales Strategy

How to Conduct Advertising Research

How to Conduct Advertising Research

By Busola Boyle-Komolafe 3 min read
Research is formalized curiosity. Zora Neale Hurston So how does an MSME conduct Advertising Research? Let's run…
How to build a sales funnel to scale your business revenues

How to build a sales funnel to scale your business revenues

By Tale Alimi 3 min read
In my years of experience working as a sales manager and head of multiple businesses, I have encountered and utilized…
Gaining Customers Trust: A Necessity For Business Success.

Gaining Customers Trust: A Necessity For Business Success.

By Chris Emoghene 4 min read
"Trust is the lubrication that makes it possible for organization to work" - Warren Bennis Every positive,…
Strategic Thinking 101

Strategic Thinking 101

By Michael Onuorah 2 min read
Hey Danny Boy, welcome back from your trip, Peter says as he smiles admiringly at his friend. Thank you very much…
DIY: Advertising Research

DIY: Advertising Research

By Busola Boyle-Komolafe 3 min read
DIY: Advertising Research The most important word in the vocabulary of advertising is TEST. If you pretest your…
3 Simple Steps for solving your Start-up's Customer Acquisition Headache

3 Simple Steps for solving your Start-up's Customer Acquisition Headache

By Timi Olagunju 4 min read
In my work experience with startups across Nigeria, Kenya, and Ghana, I find that a lot of startups, particularly those…
Want to get more customers? Use social proof

Want to get more customers? Use social proof

People buy products/services for different reasons, but one of the most common reasons why people
By Tale Alimi 2 min read
Turn Your Clients into Sales Ambassadors

Turn Your Clients into Sales Ambassadors

People buy from people, they don't buy from Companies. They buy what others say they should buy and
By Tale Alimi 2 min read
Defending your Turf - Providing value for your Customers

Defending your Turf - Providing value for your Customers

I moved to Gbagada, Lagos Nigeria, a few years ago and I still remember clearly what "The Prince
By Nairametrics Financial Advocates 3 min read