Busola Akin-Olawore

Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 12 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master’s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.

Creating Remote Jobs? Here’s How to Keep your Team Engaged

Tips on effectively managing your team to perform their best at their remote job… According to a report from LinkedIn (the business social media site), by 2030, about 80 million employees in the United States and European Union will be working from home fully; that is about a 300% increase since 20191. Remote jobs skyrocketed

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How to Increase Employee Satisfaction During a Polycrisis

How to Inflation-Proof Employee Satisfaction We are currently living through what historians have called the ‘polycrisis’; the interaction of multiple crises at the same time. Globally, we are living through inflation which is reducing the purchasing power of many; climate change which is leading to a food shortage and higher costs for current supply; war

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Artificial Intelligence in Business

Do you know that the use of Artificial Intelligence (AI) in business has the potential to increase productivity by 40% or more? AI is the skilful art of computers carrying out tasks that humans perform. This intelligent software with human-like capabilities boosts revenue, improves customer experience and drives business growth. Moreover, it uses a range

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Cyber-attacks: What, Why & How

In Q4 of 2021, there were an astonishing 1,353 cyber-attacks weekly in Africa, in comparison to an average of 925 cyber-attacks in the world.  Cyber-attack is a form of digital assault using computers, networks, or devices with access to the internet; directed towards other computers, networks, or devices with access to the internet which threatens

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Web 3.0: More power to the people!

Web 3.0. Metaverse. Artificial Intelligence. Machine Learning. NFTs. Cryptocurrency. Internet of Things… – you have to have heard about one of these buzz words, let us break it down In 1989, the internet came into existence. It was called Web 1.0 or the Static Web and provided access to information with absolutely no interaction but

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Nigerian Startup Bill

Legalize it: When legislation is introduced an enabling sustainable environment for disruption is created Startup Bills are meant to serve as a legalized framework that enables the development of startups and provides added value at a national as well as international level. It encourages the creation, development, management, and operation of startups through monetary and non-monetary

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Investor (as well as Startups) Beware

The bright red flags most people miss Here are red flags investors should be aware of when investing in a startup and red flags startups should be aware of when accepting investors’ funding. For Investors beware of  Startups that have many members on the founding team. This implies that there are a lot of people

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Asking Potential Investors the Right Question

We have shared with you tips on how to get investment ready, how to select the right investors; and now we will share with you questions you should be asking potential investors before you take their money.  Here are 15 questions you should be asking your potential investors  What types (or focus sectors) of companies

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How to Reach the Right Investors

As an entrepreneur, you may have the investment teaser deck, and know the profile of investors you are looking for but you may still struggle to source the investor. Sourcing investors is one of the most critical parts of securing funding from an investor.  In this article, I will share with your some tips on

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