Busola Akin-Olawore

Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 12 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master’s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.

How to Select the Right Investors

At this stage,  you have created your investment teaser deck, but now you are trying to identify which investors to reach out to. The first thing to remember is that the role of your investor is to provide the expertise, network, and investment to help make your business sustainable and scalable. As an entrepreneur, it […]

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How to be Investment Ready

Research has shown that in Nigeria, 80% of businesses fail within the first 5 years, and out of the 20% that make it past 5 years, just 25% of them make it to the 10-year mark.  Being an entrepreneur in Nigeria myself, I can list out many different factors that affect the success of a

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Tips – Pitch Perfect!

“If you can’t explain it simply, you do not understand it well enough” – Albert Einstein Einstein said it perfectly! Pitching your business idea to a 3rd party is when you give a clear understanding of your idea, plans, and goals so as to get their buy-in. This 3rd party could be a potential client

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How to Determine Your KPI

“KPI influence management behavior as well as business culture”– Pearl Zhu KPI (Key Performance Indicators) are the quantifiable outcomes that are used to measure performance. They are used to gauge and determine achievements in comparison to others. It allows you to determine your performance vis a vis your objectives and goals or peers.  Your KPI

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How to define a Product-Market Fit

An antenatal app provides low-income pregnant women in hard-to-reach areas with medical information. What is wrong with this product? A product without a market fit is one where the majority of people are not buying (or using) the product and/or among those who buy (or use) they do not get the value out of the

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