Emmanuel Otori

Emmanuel is a Small Business Consultant, Start-Up Advisor and Consultant For SMEs across Nigeria. He's also the CEO of Abuja data School. He Has Worked With 50 Small Businesses, Including A World Bank And Federal Government Project. He Has Provided Advisory Services, Capacity Building Trainings And Consulting In The Hospitality, Information Technology, Fashion, Agric, Power And Services Sector.

How to Leverage Data for Business Growth

Many organizations are seeking ways to offer their products and services to customers in an efficient way in order to save time, ease their processes and provide the highest quality of delivery as at the expected time. One major opportunity that most start-ups are not taking advantage of in their quest for efficiency is the […]

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What Investors Look for in a Start-up

A start-up needs investments in order to reach out to its numerous customers especially when the demand for their product or service is high. The major reason for investments in start-ups is the steady growth experienced. Start-up founders need to understand that an investor is not a friend but an enabler with financial capability to

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How to Maximize Social Media for Ecommerce

The emergence of ecommerce in Africa has seen online shoppers take advantage of the convenience it offers, as goods can now be delivered directly to their doorsteps while they also have the flexibility of selecting the payment channel either using their debit cards or payment upon delivery option. However, as ecommerce continues to evolve and

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The Benefits of Standard Operating Procedures

“Organizations cannot experience sustained growth until they develop a set of standards to guide their operations”. Standard Operating Procedure (SOP) is a detailed and systemized instruction that is expressed in a step-by-step sequence on how the roles of employees should be carried out. A standard operating procedure is usually created by the employer in order to

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Why You Need a Business Continuity Plan

There are many uncertainties in business and the more a business grows, the more the uncertainties.  All these uncertainties are risk factors associated with businesses and they could arise due to expansion to a new geographical location, promotion of team members, and production of a new line of product or seeking partnerships to strengthen the

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How to Leverage Story Telling for Your Business Pitch

There are a number of reasons a business needs investments, these investments could be in the pre-seed, Series A or B and regardless of whatever stage the business is operating, the major reason for seeking investor’s funding is usually for expansion purposes. This expansion could be in the line of products or the need to

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How to Leverage 360 Degrees Marketing Technique to Increase Sales

Sales are a determinant of whether a business would survive or not. The lifeblood of every business is embedded in the day-to-day activities that can generate consistent cash flow. Some organizations get caught up in trying to do many things are at a time and this affects their downline and ultimately the finances of the

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Key Factors that Hinder SME Growth

According to a report published by the World Bank, it was observed that while Small and Medium Enterprises (SMEs) create 7 out of 10 jobs in emerging markets, access to finance has remained a key constraint to SME growth. The Report noted that access to finance is one of the most cited obstacles facing SMEs to

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What You Need to Know About Customer Types

The lifeline of every business is enmeshed in the number of stakeholders it interacts with as well as their activities in relation to the business. These stakeholders include the suppliers of the raw materials needed for the business to manufacture its offerings, the employees or human resources who engage in the production and the customers who

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How To Validate Start-up Ideas With Design Thinking

Innovators are concerned about building a product that will have a huge impact on the lives of people by increasing the quality of living standards, addressing a pain point or an alternative that is cost effective for its consumers. With these great thoughts comes a big question that has to be answered before launching a

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