What is a 30-Second Elevator Pitch? The 30-second elevator pitch gets its name from the average length of an elevator ride, emphasising the need to quickly and effectively communicate your message within a short timeframe. Crafting a compelling elevator pitch is crucial to capturing someone’s attention and making a lasting impression in the business world. […]
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Digital marketing has transformed the way businesses connect with their audiences and drive online sales. By embracing various strategies and tailoring them to your SME’s unique goals, you can harness the power of the Internet to reach and convert potential customers effectively. What is Digital Marketing? Digital marketing includes all marketing activities conducted through electronic
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Choosing the right business name is one of the most important decisions that an entrepreneur can make. A business name is not just a label; it is a representation of the brand and its values. It can influence how customers perceive the company and can even impact its success in the long run. Therefore, it
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Taking on debt for your business can be a strategic move if you’re looking to fund your growth, invest in new opportunities, or manage cash flow fluctuations. However, it’s important to approach debt with caution and develop a well-thought-out plan. Here are some key considerations on how to take on debt for your business. Remember,
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Getting a loan in Nigeria can be a daunting task, but with proper preparation, it can become a smooth and successful process. Whether you are seeking a personal loan or a business loan, there are several steps you can take to increase your chances of approval and secure the best terms possible. Firstly, it is
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Taking your business to global markets is a crucial step towards achieving success in today’s competitive world. With the advent of technology and globalization, businesses have the opportunity to expand their reach beyond their local markets and tap into new customer bases worldwide. However, expanding into global markets requires careful planning and execution. The first
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The internet has revolutionized the way we do business. With the rise of e-commerce, it is now easier than ever to start an online business from home. However, building a successful online business requires more than just setting up a website and waiting for customers to come. In this article, we will discuss the steps
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Exporting is one of the strategies that Small and Medium-sized Enterprises (SMEs) can use to penetrate international markets, thus expanding their businesses beyond the domestic market. Nigerian SMEs can export their products to various countries around the world. However, accessing primary export markets for Nigerian SMEs can be challenging due to various factors such as
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Regardless of how many years we have been in business, we are still all works in progress, and we still all need to pick up new habits from time to time. The beginning of a New Year is a great time to ”level up” and this could mean adopting proven habits of efficient entrepreneurs, some of
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Assessing Your Entrepreneurial…
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