Marketing on the Streets – Lesson from my Friendly Fruit Seller On a Saturday morning, I combined my morning walk with a quick grocery run and stopped by my regular fruit vendor to buy some fruits. As we were standing there, a lively procession passed by, featuring guys on roller skates, blaring speakers, dancers, and […]
Strategies for Marketing: Case Study of the Friendly Fruit Seller Read More »
A short and sweet guide on writing a creative marketing brief… “It did not convert! It did not drive sales! This is not my target audience! There is no engagement! Nobody liked the posts! My followers did not increase and the list goes on. The common statements you will hear from entrepreneurs when they review
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A new year is here! Is it too late to be super excited? I delayed this writing just to ensure that I have your full attention and to be honest, I recently resumed work and I am still a little sad about it. Anyway, back to this important piece. I am here to explain the
Understanding the 3 R’s of a Marketing Plan Read More »
I’m not sold on bugging people for reviews. Something about it just feels very unreal plus the way business owners hound me for them sometimes is just tiring. When I cave in, it turns out to be something I just do so you can let me be. That’s the problem I have with it; it
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The fear of missing out (FOMO) is more powerful than the fear of losing “― Naved Abdali Crocs are not that cute, let us be honest. There is no other way to say it, irrespective of how many charms you put on them and how well you spell your name, they are still not that
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Marketing on the street, also known as street marketing, provides incredible insights into how goods and services are provided to customers in public settings. The marketing strategies from these local geniuses are creative, practical and straightforward. This is the story of a recovering ‘Moi Moi addict’. This addict realised after a year of reflection that
Marketing on the Street: Lessons from a Moi Moi Seller Read More »
