What is a CRM Tool? A Customer Relationship Management (CRM) tool is essential for fostering business growth. It enables businesses to effectively manage conversations and relationships with clients, ensuring alignment with expectations and the development of strong, positive business relationships. However, for the Nigerian business person, CRM tools can be both expensive and cumbersome, especially […]
10 Ways to Use your Phone as a CRM Tool Read More »
The world generally is experiencing some levels of economic hardship. There’s a lot of pressure on the world economies to strike a balance between opening their doors to the influx of immigrants and ensuring the standard of living of its citizens does not change due to the new economic pressure. We all know that the
Selling with Empathy: The Peculiar Nigerian Scenario Read More »
As the saying goes, a happy customer is a satisfied customer. Customers that are dissatisfied with your service are less likely to return. Therefore, customer experience should be one of the things to look out for as it contributes greatly to keeping a business running. Ensuring customer satisfaction is crucial for providing an excellent customer
6 Ways to Improve Customer Experience Read More »
Your main goal as a business owner is to provide solutions that genuinely address your customers’ needs, ultimately enhancing their quality of life through your products. However, it’s important to acknowledge that customers have had negative experiences in the past. When a product fails to fulfill its promised purpose, it leaves customers disappointed, cautious and
How to Sell to a Difficult Customer Read More »
“Whenever the customer wants it, you should be there” Many offices typically operate from 9:00 AM to 5:00 PM due to the costs and effort of running night shifts or servicing the office at night. However, the concern is that your customers don’t sleep. When they want a solution, they want it immediately and the
How to Keep your Business Running after Working Hours Read More »
As a continuation of the last article, creating an enabling environment for employees is key to improving their levels of productivity and making them serve happiness to customers. Employee delivery of a wholesome customer experience can be negatively impacted by the following factors, which can be detrimental to your business if not addressed as quickly
Unhappy People Cannot Serve Happiness- Part 2 Read More »
It’s often difficult for entrepreneurs to succeed without understanding customers expectations. Changes in customers’ expectations have made many entrepreneurs feel as if they are ill-prepared. My experience as an entrepreneur who has interacted with many entrepreneurs for over seven (7) years clearly shows they all do what is within their means. However, a customer expectation
Understanding your Customers Expectations Read More »
Many times, you think it better to respond to negative feedback from customers and appease them so they don’t tarnish your image. You forget to respond to positive feedback because you believe, ‘Oh yeah! I’ve won their hearts. When they find someone ready to appreciate their little efforts, they’ll leave. The goal isn’t only to
How to Thank Customers for Positive Feedback Read More »
“Unhappy people cannot serve happiness” I was privileged to listen to the Founder of Ruff n Tumble, Adenike Ogunlesi, outline the simple yet effective ways she has used customer experience strategies to scale her business to a multi-million enterprise. Her words made me reflect on why it might still be a long journey to the
Unhappy People Cannot Serve Happiness- Part 1 Read More »
In a fast-paced noisy world, active listening is a must-have skill for every entrepreneur. It’s one skill that helps you satisfy your customers at every point in time. It helps you understand their needs and wants without struggling. Although it looks easy, it requires deliberate effort and consistency. So, how do you go from implementing
Active Listening: The Entrepreneur’s Weapon Read More »
