This is a little insight of how customer service has taken the front burner as a customer retention strategy post the Covid pandemic. Let us face it, COVID-19 really opened our eyes to a lot of things and has indeed changed the modus operandi for businesses. 2020 saw a gravitational shift from focusing on just […]
Customer Service: A Customer Retention Strategy Read More »
The idea of networking contributes to the growth and relevance of a start-up. We are familiar with the saying “no man is an island”. Running your business on a solo mode might retain the focus or vision of the business but it shuts the owner from the real experiences of other business owners. In this
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The vision of every business is to achieve its set goals, meet the demands of clients and create solutions peculiar to life challenges. Irrespective of the drive of a business, accomplishing more results with less resources is usually an approach most use in achieving these visions. Thanks to the impact of digitization in day-to-day activities,
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Africa has recently made significant progress toward realizing its ambition of being a launching pad for most startup businesses. However, Africa’s track record of maintaining and ramping up startups is a different tale. Only few African startups with global impact exist on the continent, the most stemming from the tech industry. In comparison, the Western
How to Structure African Startups to Go Global Read More »
Customers come in contact with businesses because they have a need that those businesses can cater to and make life easier for them. Their awareness of what a business does comes about through various means. It could be word of mouth, social media, newspaper, business listings and the likes so regardless of the size of
Five Basic Customer Needs Read More »
The emergence of ecommerce in Africa has seen online shoppers take advantage of the convenience it offers, as goods can now be delivered directly to their doorsteps while they also have the flexibility of selecting the payment channel either using their debit cards or payment upon delivery option. However, as ecommerce continues to evolve and
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The importance of understanding the customer’s journey through your business remains an important aspect to be considered when designing processes that are aimed at enhancing the smooth running of your business. Regardless of the size of a business, one common factor is that there must be a customer journey. Determining what that journey is, depends
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The lifeline of every business is enmeshed in the number of stakeholders it interacts with as well as their activities in relation to the business. These stakeholders include the suppliers of the raw materials needed for the business to manufacture its offerings, the employees or human resources who engage in the production and the customers who
What You Need to Know About Customer Types Read More »
How Superstores Are Utilizing Superior Customer Experience To Increase Retention Rates And How SMEs Can Adopt Technique “A happy customer tells their friend, an unhappy customer tells the world” One of the major challenges Small and Medium Enterprises (SMEs) face is customer retention. This is the ability to make customers coming back after the first
Customer Retention Strategies Read More »
Entrepreneurs, customer service delivery begins with You! Not every purchase will work out well! Agree? Every business owner must accept this reality so that they can channel their energies properly. Let’s look at the possible reasons why you may not make that sale. 1. Your Customer Avatar – Do you have one? A great number of
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