Growth Strategies

Taking Your Business to Global Markets

Taking your business to global markets is a crucial step towards achieving success in today’s competitive world. With the advent of technology and globalization, businesses have the opportunity to expand their reach beyond their local markets and tap into new customer bases worldwide. However, expanding into global markets requires careful planning and execution. The first step towards taking your business to global markets is conducting thorough market research. This involves identifying potential target markets, understanding their cultural nuances, and analyzing the competition. It is important to understand the needs and preferences of customers in different regions before launching any products or services. Once you have identified potential target markets, it is important to adapt your products or services to meet local demands. This may involve making changes to packaging, branding, pricing, or even product features. Adapting your offerings will help you stand out from competitors and increase your chances of success in new markets. Another key aspect of taking your business to global markets is building strong partnerships with local distributors or suppliers. These partnerships can help you navigate complex regulatory environments and gain access to local networks that can help you establish a foothold in new regions. Finally, it is important to invest in marketing efforts that resonate with local audiences. This may involve creating localized content for social media platforms or partnering with influencers who have a strong following in specific regions. In conclusion, taking your business to global markets requires careful planning and execution. By conducting thorough market research, adapting products or services for local audiences, building strong partnerships with local distributors or suppliers, and investing in localized marketing efforts – businesses can successfully expand their reach beyond their home market and tap into new customer bases worldwide.

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Orange Corners Nigeria Incubation Programme (€40,000 Funding)

The six-months Orange Corners Nigeria (OCN) Incubation Programme is now accepting applications! OCN is managed by the Netherlands Enterprise Agency at the request of the Dutch Ministry of Foreign Affairs. The Youth Employment and Entrepreneurial Team works closely together with the Embassy of the Kingdom of the Netherlands and FATE Foundation to implement the programme in Nigeria. If you are a young innovative aspiring entrepreneur resident in Lagos, between the ages of 18 and 35 years old, with a sustainable business solving local challenges in the Circular Economy, Agriculture, Health, Tech and Water solution sectors, then you are eligible to apply for the Orange Corners Nigeria six months business incubation programme. Benefits include: • Dedicated Co-working space with meeting room facilities.• Enterprise Development Training.• Funding of up to €40,000.• Networking and access to market opportunities.• Mentorship opportunities industry experts. To find out more and to begin your application, visit orangecorners.com/nigeria. Application closes on Saturday, June 17, 2023. We look forward to receiving your applications.

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Bootstrapping your Business from Zero to Profit

“Bootstrapping” is derived from the phrase “to hoist oneself up”. It is a method of starting one’s own business with one’s resources. A bootstrapped startup is a business that starts and grows without the help of external investors. Bootstrapping a company does not imply that you’ll not seek external funding; it simply means that you will not solely rely on investors such as venture capitalists for support. When bootstrapping a business, it is mainly self-funded or wholly funded by you and/or the founding team. However, keep in mind that growth may be slower than funded businesses because you’re starting and scaling without the intervention of investors. Bootstrapping Processes Sustainable ways of bootstrapping your business Pros and Cons of Bootstrapping Pros Cons You can consider running a rapidly growing or slow-scaling business. Fast growing businesses often use funding from venture capitalists. Here, external investors provide capital, security, scaling speed, and advice/network, but they can also exert influence over you based on their preferences. Whereas, slow scaling businesses bootstrapping have complete control over the rate at which the company expands. Even if you intend to raise venture capital, bootstrapping is a great way to start your business.

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The Rising Costs, Reduced Revenue and the Way Forward for SMEs 

Rising costs and reduced revenue can be significant challenges for Small and Medium-sized Enterprises (SMEs). These challenges can arise due to various reasons such as economic downturns, increased competition, changes in consumer preferences, rising input costs, and other external factors.  SMEs often have limited resources and financial flexibility compared to larger businesses, making it harder for them to absorb these types of challenges. As a result, they may need to take proactive steps to manage their costs and increase their revenue.  Here are some strategies that SMEs can consider to address rising costs and reduce revenue:  Overall, SMEs need to be proactive in managing their costs and revenue to stay competitive and sustainable in the long run. 

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Strategies to Penetrate International Markets

Exporting is one of the strategies that Small and Medium-sized Enterprises (SMEs) can use to penetrate international markets, thus expanding their businesses beyond the domestic market. Nigerian SMEs can export their products to various countries around the world. However, accessing primary export markets for Nigerian SMEs can be challenging due to various factors such as trade barriers, cultural differences, language barriers, and transportation costs, among others. One of the primary strategies to penetrate international markets is to focus on quality. Quality is critical in today’s global market, where consumers have access to a wide range of products from different parts of the world. Nigerian SMEs must ensure that their products meet international standards and are competitive in terms of quality. Another strategy for Nigerian SMEs is to leverage technology. Technology has revolutionized the way businesses operate globally, making it easier for companies to reach customers beyond their borders. Nigerian SMEs can take advantage of technology by using e-commerce platforms such as Amazon or Alibaba to sell their products internationally. They can also use social media platforms such as Facebook, Instagram and FATE Foundation’s Alumni Hub to promote their products and reach new customers. Collaboration is another essential strategy for Nigerian SMEs looking to penetrate international markets. Collaboration with other businesses can help SMEs gain access to new markets, technologies, and resources that they may not have otherwise been able to access on their own. For example, partnering with a foreign distributor or supplier can help an SME gain access to new markets while reducing costs associated with distribution. In addition, networking is crucial for Nigerian SMEs looking to penetrate international markets. Networking allows businesses to connect with potential partners, suppliers, distributors or customers who can help them expand into new markets or improve their existing operations. Attending trade shows or conferences related to your industry is an excellent way for entrepreneurs in Nigeria’s small business sector network with other professionals from around the world. Furthermore, building strong relationships with customers is vital for Nigerian SMEs to penetrate international markets. Customers are the lifeblood of any business, and building strong relationships with them can help SMEs gain a competitive edge in the global market. Nigerian SMEs must focus on providing excellent customer service, responding promptly to inquiries, and addressing customer complaints quickly. Finally, Nigerian SMEs must be willing to adapt their products and services to meet the needs of international customers. The global market is diverse, and what works in Nigeria may not necessarily work in other parts of the world. Therefore, it is essential for Nigerian SMEs to conduct market research and understand the needs of their target audience before entering new markets. In conclusion, penetrating international markets is crucial for Nigerian SMEs looking to grow their businesses and contribute significantly to Nigeria’s economy. To achieve this goal, they must focus on quality, leverage technology, collaborate with other businesses, network effectively, build strong relationships with customers and adapt their products or services to meet the needs of international customers. By adopting these strategies and taking advantage of government policies that support small businesses’ growth in Nigeria, the economy will continue its upward trajectory towards becoming one of Africa’s leading economies.

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The Next Titan Africa Challenge ($100,000 Grand Prize)

The Next Titan Africa Challenge debuts with a grand prize of $100,000 and with $20,000 for three other runner ups. The show will showcase the brightest entrepreneurial talents in Africa; and the participants of the Season One will come from Nigeria, Ghana, Tanzania, and Malawi which are drawn from three African Regions: West Africa. East Africa and Southern Africa. Eligibility Requirements Next Titan Africa Challenge Show Stages Stage 1: Registration Young Entrepreneurs with unbeatable business ideas or existing ones from Nigeria, Ghana, Tanzania and Malawi between the ages of 20 and 35 are qualified, and expected to fill out Registration Form stating your business ideas, and full pictures. Stage 2: Auditions Successful contestants from the first stage will be invited for Auditions holding in Nigeria, Ghana, Tanzania and Malawi Stage 3: Regional Virtual Bootcamp Successful contestants from each country will participate in the Virtual bootcamp of the country. Stage 4: Top 50 BootCamp: Top 50 Contestants from the regional virtual bootcamp will be invited to participate in the Top 50 Bootcamp holding for three days in Lagos, Nigeria. Stage 5: Top 20 Finalists: Top 20 from the Bootcamp will make it to the Titan House. They will live together for 12 weeks, battle one another over 12 business tasks, gradually eliminated until the final four that will make it to the finale. Stage 6: Grand Finale: The Winner goes home with a Grand Prize of $100,000 and three runners-up will walk off with $10,000, $6,000 and $4000 respectively.

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ShEquity Business Accelerator (SHEBA) Cohort 4

Established in March 2021 by ShEquity in collaboration with its implementation partner, MBC Africa, ShEquity Business Accelerator (SHEBA) addresses the existing gender funding gap by de-risking African female-led businesses, getting them to become investment ready, and equipping the founders with the skill set needed to grow and scale their businesses. The SHEBA program has executed three (3) cohorts of 30 participants each, with participants from the following countries: Benin, Burkina Faso, Ghana, Guinea, Mali, Niger, Nigeria, Senegal, Sierra Leone, and Togo. The 17-week SHEBA program provides venture-building and technical support to African female entrepreneurs across the ECOWAS region who are looking to successfully grow their businesses and become investment ready. Benefits of the ShEquity Business Accelerator (SHEBA) Requirements To apply for the fourth cohort of SHEBA, apply here. Also, you can find more information about the programme here. The deadline for submissions is 21 April 2023.

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3 Strategies for Boosting Sales

What are your strategies for boosting sales this year? You’ve written your new year resolutions and one of them is to make more sales, but how? While doubling or tripling your sales isn’t impossible, you must use the right sales strategies, with which anyone, including you, would record a significant boost in sales. That’s why this article gives insights into increasing your sales. So, let’s dive in.  Identify customers’ preferences: One thing is sure; your customers have products they prefer over others. You can identify their preferences by asking directly or observing their requests. If your store is exclusively an online one, you can also take advantage of quizzes and short, fun surveys to do this. Then, you ensure that you have these most sought-after products available all the time.  Have both short and long-term sales goals: Yes, selling out most of your products as soon as you stock up is a legit goal, but it is a short-term one. Rather than focusing on just that, you should also focus on gaining visibility, acquiring and retaining customers. Working with these long-term goals in mind helps you to be intentional about quality assurance, customer service and other processes that’ll guarantee the satisfaction of your customers. Lastly, make your products affordable, give discounts and provide customers with a myriad of product offerings to choose from. They’ll definitely come back for more, sing your praises around and remain loyal to your brand.  Would you like to share other strategies for boosting sales? If yes, let’s have them in the comments. Also read: How to Leverage 360 Degrees Marketing Technique to Increase Sales and Turning your Clients into Sales Ambassadors.

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How to Choose your CFO Wisely

I start by highlighting that while Accounting and Finance share a thin line, it has been argued that Finance is an element or a subset of Accounting. However, their ends are the same – provision of information and insights to enhance decision-making. C-suite execs are appointed/selected based on academic and professional qualifications, exposure, and experience as well as other underlying considerations. This article underscores one of such considerations. The c-suite position of the Chief Financial Officer (CFO) is a high-level cadre with responsibility over the finances of an entity. Other c-suite positions include Chief Executive Officer (CEO), Chief Information Officer (CIO), Chief Technical Officer (CTO), Chief Security Officer (CSO), Chief Operations Officer (COO) amongst others. A CFO may be highly professionally qualified but be overqualified for an entity, while another entity might consider a CFO professionally underqualified. The article delves into intricate character-specialty of CFOs and how to make an informed choice. The CFO albeit has oversight over the accounting functions of an entity is not the Chief Accounting Officer – this is ascribed to the CEO who has overall oversight on the operations of an entity. The responsibilities of CFOs vary largely depending on size, ownership structure, and organisational culture amongst others. In appointing a CFO, by statutory regulation, there are certain requirements for specific organisations especially public interest entities (PIEs) and significant public interest entities (SPIEs). However, generally, a CFO should hold both academic and professional qualifications. I must note that currently in Nigeria, professional qualifications by ACCA, CFA, ICAN – in alphabetical order – are highly sought after. Beyond the professional qualification, is a significantly taken-for-granted phenomenon – “specialty competence”. Broadly, there are five (5) specialties in the Accounting and Finance profession – audit and assurance, performance management, taxation, financial reporting, and financial management. These specialities find relevance in both public and private sectors as well in both local and international markets. A (potential) CFO cannot be “jack of all trade”. Each (potential) CFO by interest, exposure, experience, and training aligns with a specialty and this is the question I address. Who does a business need as their CFO? An auditor? A tax expert? A financial management expert? A reporter? A performance manager? All five specialties are most assuredly represented in all organisations, while some are outsourced. Who should lead the team since we can only have one at the helms at a time. My take is this and quite subjectively – each business should review their peculiar needs and make their choice. This does not resound like a solution, but please follow on. Contingency theory helps us to understand that there is no best approach to a situation especially in different contexts, hence my escapist approach to the question of who should lead. Quickly, I will highlight few significant strengths and weaknesses of each specialty and I hope this should help businesses understand the behaviours of their CFOs too. 1. An auditor is prepped as a compliance officer and is wired for due diligence. As a CFO, they will “over scrutinise” communications that pass through their office. It is likely that the CEO and other management staff will have “issues” with them, and the major complaint will be – “don’t you trust me?”. Funnily, when an auditor hears this, it is a red flag to dig deeper. They tend to be quieter, “very” observant, a good listener and slow to act. They are critics, hence quickly identify errors. Businesses that want to develop their organisational structure will find them helpful in navigating thorny strategic issues. Additionally, given their grasp of regulations, they can ensure compliance, which is significant for businesses to thrive. 2. A tax expert is focused on maximising value for their organisation with respect to taxes. They have very good manoeuvring skills, and they use their skill to help in detecting loopholes in tax legislations and taking advantage of such loopholes. They are skilled planners, very calculative and quickly form relationships. Tax experts have the capacity to be manipulative and argumentative as well. A tax-inclined CFO will help businesses with planning, budgeting, forecasting and value. They understand the importance of value and help significantly in that regard. 3. Performance managers are tactical and strategic; always working towards value maximisation, optimisation, and realisation. They are more interested in results than process. Due to their high computational skills, ability for sensitivity analysis and tact, they are more vulnerable to quantitative results. Hence such a person as a CFO may not ordinarily consider qualitative factors that influence performance. They stick heavily to the numbers and always say that “numbers don’t lie”. A performance-based CFO is more suitable for established businesses. In a new business, they can drive performance but there is evidence that their driving force may be aggressive and inconsiderate. 4. Reporters are very versed, because of the awareness of all transactions and events in an organisation. They are not ordinarily involved in the approval process, but they are the dumping ground for all financial transactions and events. They also understand the implications of a transaction on the outlook of an organisation. It is believed that when an entity winds up, it is likely that a reporter would have resigned earlier. They know about the organisation and understand its financial position. Financial reporters are diligent and have eyes for error detection. They talk less and are confidential. The presentational skills of reporters are top-notch, and they also can be manipulative by presenting outcomes of similar transactions and events differently to different users. Reporters can help businesses to understand the implications of a transaction or event even before they occur. This helps planning and decision making.   5. Finally, but not the least are financial managers in charge of treasury. Their goal is how to raise funds and maximise value. As a CFO, they are more likely to be preoccupied with portfolio (investment) drives. Ordinarily, they are stingy and want justification for each spend. They are highly motivated and are not emotional spenders. A downside about

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2023 Anzisha Grant for Young African Entrepreneurs ($200,000 Prize)

Applications for the 2023 Anzisha Prize are officially open! Deadline: 27 November, 2022 The Anzisha Prize is Africa’s biggest award for her youngest entrepreneurs aged 15 – 22 years, and hands out over USD $200,000 every year in business support and prize money to very young entrepreneurs from all over the continent. The Anzisha Prize has championed and supported over 200 Very Young Entrepreneurs throughout the African continent. If you are a young African entrepreneur trying to grow a small business or you’ve created something that provides you and your friends with an income – then Anzisha looks forward to receiving your application in the 2023 cycle. By applying to the Anzisha Prize, you stand a chance to win a share of grand cash prizes valued over $50, 000 and business support for your business.  About the Anzisha Prize The Anzisha Prize is a venture building fellowship program that has successfully supported and championed very young entrepreneurs for over 10 years. The fellowship is a three year program that celebrates and rewards business growth. During the course of the three years, the programme will track the performance of the business and the entrepreneur. Businesses that show exemplary growth and initiative are rewarded with benefits and services such as short courses, cloud services and cash stipends. At the end of the second year, entrepreneurs will pitch their businesses and successes for a chance to win their share of grand cash prizes valued over $50 000. The Grand Prizes are split into four categories: The Job Creation Prize Revenue Growth Prize Storytelling Prize Integrating Systems and Processes Prize At the end of the three year fellowship, the fellows will graduate and join the Anzisha Prize alumni network. Eligibility Requirements 1. You must be between 15 and 22 years old with an ID document or Passport to present as evidence. Anyone born before September 1, 2000 or after August 31, 2007, will not be considered. 2. You must be a national of an African country with a business based in Africa for African customers/beneficiaries. 3. The Anzisha Prize isn’t awarded for great ideas or business plans – you must have already started, and be able to prove it! 4. Your business, invention or social project can be in any field or industry (science and technology, civil society, arts and culture, sports, etc.). Any kind of venture is welcome to apply. 5. Individuals who apply must be one of the founding members of a business (for example, 2 or 3 co-founders who started up the project together). Judging Criteria To be selected as one of our Anzisha ventures, your business or project will be judged on the following criteria: Is your venture established with customers and beneficiaries and are you offering value to them? Are you, the founder, leading and managing your venture? Is your venture demonstrating some impact already? Whether your venture is a for-profit business or cause-based, does it already earn revenues or already reach beneficiaries? Is there potential to increase revenues or beneficiary reach with support from Anzisha? Has your venture created jobs and is there potential to create more high quality jobs? To be selected as one of our Anzisha Fellows, you must demonstrate two important qualities: You are the leader of your venture and you drive both venture strategy and operations. You spend at least 20 hours a week (or more) on your business and plan to continue to do so after selection. Prizes 1. Bi-annual cash stipends to eligible fellows in Year 1 and Year 3 of the fellowship. 2. Short term educational opportunities, internships and specialised technical expert consultations for eligible fellows in Year 2 and Year 3. 3. Job Creation Prize – awarded to the entrepreneur in Year 2 who has created the most job opportunities since joining the fellowship. 4. Revenue Growth Prize – awarded to the entrepreneur in Year 2 with the highest business revenue growth since joining the fellowship. 5. Storytelling Prize – awarded to the entrepreneur in Year 2 who has creatively communicated and distributed their entrepreneurship story through written, oral and visual storytelling. 6. Integration systems and processes Prize – awarded to the entrepreneur in Year 2 who has effectively used systems and processes to advance their business model. Go to www.anzishaprize.org for more information on the application process.

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