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How To

How Start-ups can Conduct Business Pitching for Solid Closing

3 Comments / Getting Investors, How to Get Investors /

What does Business Pitching Entail? Business pitching means presenting a company’s concepts to another person. As an illustration, you might introduce your fledgling company to possible investors or your items to prospective clients. To get buy-in, a business pitch must clearly explain your strategy or objectives to the audience. Your goods and business are the subjects of […]

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How to Become an Emotionally Intelligent Entrepreneur

1 Comment / How To, Leadership /

You see, entrepreneurship isn’t only about selling your products or services, it’s also about being emotionally intelligent; effectively managing your team, customers and partners. However, this isn’t possible by just wishful thinking, you must be determined to do one thing right to achieve this. That is building Emotional Intelligence (EQ). Emotional Intelligence ​is the ability to understand

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Funding Opportunities for African Entrepreneurs

Leave a Comment / Financing, Grants, How to Raise Capital for your Business, Raising Capital for your Business /

African Micro, Small and Medium Enterprises (MSMEs) face many challenges, including access to funding opportunities. This, in turn, makes growing and scaling businesses difficult for entrepreneurs. While MSMEs are often drivers of growth, especially in developing countries, 51% of these businesses need more capital than they can access (Center for Strategic & International Studies, 2021).

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How to Create a Brand Identity

Leave a Comment / Advertising and Branding, Branding For MSMEs, How To /

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett, Investor Identify the essence of your brand and position your company appropriately in the marketplace. Karen Kang, a renowned brand strategist, in her book “Branding Pays” defined the following

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How to Leverage Networking to grow Your Startup

Leave a Comment / Customer Service, Growth Strategies, How To, Sales and Marketing, Sales Strategy /

The idea of networking contributes to the growth and relevance of a start-up. We are familiar with the saying “no man is an island”. Running your business on a solo mode might retain the focus or vision of the business but it shuts the owner from the real experiences of other business owners. In this

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How to Bridge the Skill Gap in Nigeria

Leave a Comment / For Startups, How To, Start-up Basics, Talent Sourcing /

What is Skill Gap? Skills Gap Analysis is a method of determining which skills and knowledge gaps exist between the workforce system in Nigeria and its students of higher learning. On a general note, the disparity in skills of a job candidate and what employers demand takes its root from primary through the secondary and

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Why You Need to Invest in Women-Owned Startups

Leave a Comment / For Startups, How to Start a Business, Start-up Basics, Startup Basics /

Irrespective of the industry, establishing a new business is not an easy feat as it comes with a lot of challenges ranging from hiring the right team to maintaining the right customer base. Forming the right team is critical in business, especially for start-ups. Over the years, most businesses have been prejudiced in their workforce

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How to Build Your 60-Second Elevator Pitch

2 Comments / Branding For MSMEs, Expanding your Business, Growth Strategies, How To, How to make a Winning Business Pitch, How to Raise Capital for your Business /

An elevator pitch is an introductory summary of you and your business goals. It is one of the most effective methods to promote your personal brand and get listeners wanting to know more, be it with potential investors, employees, co-founders, etc. Build your own, outstanding pitch quickly and easily with any of the following positive

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