How To

How to Keep Your Business Afloat in Uncertain times

The Covid-19 pandemic had a widespread effect on businesses in many ways that caused huge layoffs, bankruptcy, reduction in the production of the units of goods or services offered, increase in price from suppliers, and change in the way work is done globally. With this pandemic, came the opportunity to become innovative and creative to […]

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How to be Investment Ready

Research has shown that in Nigeria, 80% of businesses fail within the first 5 years, and out of the 20% that make it past 5 years, just 25% of them make it to the 10-year mark.  Being an entrepreneur in Nigeria myself, I can list out many different factors that affect the success of a

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Tips – Pitch Perfect!

“If you can’t explain it simply, you do not understand it well enough” – Albert Einstein Einstein said it perfectly! Pitching your business idea to a 3rd party is when you give a clear understanding of your idea, plans, and goals so as to get their buy-in. This 3rd party could be a potential client

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How to ensure Financial Interventions are Effective

In the history of providing financial interventions for the Small and Medium Enterprises (SMEs) in Nigeria, a mix of funding in different areas, to support the textile, manufacturing, agriculture, pharmaceuticals, and housing sectors have received a boost to ensure the growth and sustainability of these industries in order to reduce the burden and effects of

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How to Determine Your KPI

“KPI influence management behavior as well as business culture”– Pearl Zhu KPI (Key Performance Indicators) are the quantifiable outcomes that are used to measure performance. They are used to gauge and determine achievements in comparison to others. It allows you to determine your performance vis a vis your objectives and goals or peers.  Your KPI

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How to define a Product-Market Fit

An antenatal app provides low-income pregnant women in hard-to-reach areas with medical information. What is wrong with this product? A product without a market fit is one where the majority of people are not buying (or using) the product and/or among those who buy (or use) they do not get the value out of the

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