Research

White Paper on Supporting Female-Led Businesses in Nigeria

Female-led businesses in Nigeria encounter various challenges such as inadequate access to capital, poor access to information, cultural norms and many more. However, despite these, they continue to show resilience and high levels of optimism in the face of these impossible odds for the future of their businesses. While the entrepreneurial drive of Nigerian women […]

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How to define a Product-Market Fit

An antenatal app provides low-income pregnant women in hard-to-reach areas with medical information. What is wrong with this product? A product without a market fit is one where the majority of people are not buying (or using) the product and/or among those who buy (or use) they do not get the value out of the

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