Digital Marketing Archives

Generating Online Sales Through Digital Marketing

Digital marketing has transformed the way businesses connect with their audiences and drive online sales. By embracing various strategies and tailoring them to your SME’s unique goals, you can harness the power of the Internet to reach and convert potential customers effectively. What is Digital Marketing? Digital marketing includes all marketing activities conducted through electronic […]

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Understanding the 3 R’s of a Marketing Plan

A new year is here! Is it too late to be super excited? I delayed this writing just to ensure that I have your full attention and to be honest, I recently resumed work and I am still a little sad about it. Anyway, back to this important piece. I am here to explain the

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Web 3.0: More power to the people!

Leave a Comment / Digital Marketing, For Startups, Growth Strategies, Operations / Busola Akin-Olawore

Web 3.0. Metaverse. Artificial Intelligence. Machine Learning. NFTs. Cryptocurrency. Internet of Things… – you have to have heard about one of these buzz words, let us break it down In 1989, the internet came into existence. It was called Web 1.0 or the Static Web and provided access to information with absolutely no interaction but

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Why You need a Functional Website

Leave a Comment / Customer Service Essentials, Digital Marketing, Digital Strategy, Growth Strategies, Operations / Emmanuel Otori

The vision of every business is to achieve its set goals, meet the demands of clients and create solutions peculiar to life challenges. Irrespective of the drive of a business, accomplishing more results with less resources is usually an approach most use in achieving these visions. Thanks to the impact of digitization in day-to-day activities,

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How to Maximize Social Media for Ecommerce

Leave a Comment / Advertising and Branding, Customer Service Essentials, Digital Marketing, Sales and Marketing / Emmanuel Otori

The emergence of ecommerce in Africa has seen online shoppers take advantage of the convenience it offers, as goods can now be delivered directly to their doorsteps while they also have the flexibility of selecting the payment channel either using their debit cards or payment upon delivery option. However, as ecommerce continues to evolve and

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Social Media Strategy for SMEs

Leave a Comment / Digital Marketing, For Startups, Sales and Marketing / Emmanuel Otori

Social Media Strategy for SMEs…

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Thriving Through Disruptions – Tips for Startups

Leave a Comment / Digital Marketing, For Startups, Growth Strategies, Operations / Perchstone and Graeys

In a constantly changing and evolving business environment, business owners, entrepreneurs, and business managers are always seeking innovative ways to manage threats that could potentially ruin their business. Growing a business entails creating solutions to everyday problems such as constantly identifying your target market in order to increase your revenues, sourcing suitable talents as employees,

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