Introduction If you are a small business owner in Nigeria, or anywhere for that matter, you know that reaching the right customers is crucial for your success. That’s why it’s important to carefully identify and target your ideal customer, especially because it’s not easy to stand out in a crowded market, particularly when you have […]
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The fear of missing out (FOMO) is more powerful than the fear of losing “― Naved Abdali Crocs are not that cute, let us be honest. There is no other way to say it, irrespective of how many charms you put on them and how well you spell your name, they are still not that
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Marketing on the street, also known as street marketing, provides incredible insights into how goods and services are provided to customers in public settings. The marketing strategies from these local geniuses are creative, practical and straightforward. This is the story of a recovering ‘Moi Moi addict’. This addict realised after a year of reflection that
Marketing on the Street: Lessons from a Moi Moi Seller Read More »
The idea of networking contributes to the growth and relevance of a start-up. We are familiar with the saying “no man is an island”. Running your business on a solo mode might retain the focus or vision of the business but it shuts the owner from the real experiences of other business owners. In this
How to Leverage Networking to grow Your Startup Read More »
The lifeline of every business is enmeshed in the number of stakeholders it interacts with as well as their activities in relation to the business. These stakeholders include the suppliers of the raw materials needed for the business to manufacture its offerings, the employees or human resources who engage in the production and the customers who
What You Need to Know About Customer Types Read More »
Innovators are concerned about building a product that will have a huge impact on the lives of people by increasing the quality of living standards, addressing a pain point or an alternative that is cost effective for its consumers. With these great thoughts comes a big question that has to be answered before launching a
How To Validate Start-up Ideas With Design Thinking Read More »
How to Conduct Advertising Res…
How to Conduct Advertising Research Read More »
Gaining Customers Trust: A Nec…
Gaining Customers Trust: A Necessity For Business Success. Read More »
Defending your Turf – Providin…
Defending your Turf – Providing value for your Customers Read More »
