What is a CRM Tool? A Customer Relationship Management (CRM) tool is essential for fostering business growth. It enables businesses to effectively manage conversations and relationships with clients, ensuring alignment with expectations and the development of strong, positive business relationships. However, for the Nigerian business person, CRM tools can be both expensive and cumbersome, especially […]
10 Ways to Use your Phone as a CRM Tool Read More »
Opening a corporate account in Nigeria? Maneuvering through the paperwork is a vital aspect of laying a robust financial groundwork for your business. In this guide, we unravel the essential documents required for a seamless corporate account application. Covering legal requirements to company credentials, we’ll walk you through the checklist, ensuring you’re thoroughly prepared for
Documents for Opening a Corporate Account in Nigeria Read More »
Choosing the right business name is one of the most important decisions that an entrepreneur can make. A business name is not just a label; it is a representation of the brand and its values. It can influence how customers perceive the company and can even impact its success in the long run. Therefore, it
Choosing the Right Business Name Read More »
Taking your business to global markets is a crucial step towards achieving success in today’s competitive world. With the advent of technology and globalization, businesses have the opportunity to expand their reach beyond their local markets and tap into new customer bases worldwide. However, expanding into global markets requires careful planning and execution. The first
Taking Your Business to Global Markets Read More »
Introduction This article explores business ownership in Nigeria specifically matters such as ownership and control, succession, taxation, charitable giving (CSR), public accountability, internal reporting, and registration requirements. Is a business owner the owner because they are the owner i.e. because they contributed the main capital? What is (are) the limits of business ownership and how
Business Ownership in Nigeria Read More »
“No business plan survives first contact with customers” – Steve Blank, Silicon Valley entrepreneur. The lean startup movement, pioneered by Eric Reis, is an approach for dealing with the inherent uncertainty in entrepreneurship. It is particularly well-suited to early-stage startups when: The starting point of the lean startup approach is the creation of a Minimum Viable
Defining Your Business Hypothesis Read More »
In Q4 of 2021, there were an astonishing 1,353 cyber-attacks weekly in Africa, in comparison to an average of 925 cyber-attacks in the world. Cyber-attack is a form of digital assault using computers, networks, or devices with access to the internet; directed towards other computers, networks, or devices with access to the internet which threatens
Cyber-attacks: What, Why & How Read More »
What is Skill Gap? Skills Gap Analysis is a method of determining which skills and knowledge gaps exist between the workforce system in Nigeria and its students of higher learning. On a general note, the disparity in skills of a job candidate and what employers demand takes its root from primary through the secondary and
How to Bridge the Skill Gap in Nigeria Read More »
Irrespective of the industry, establishing a new business is not an easy feat as it comes with a lot of challenges ranging from hiring the right team to maintaining the right customer base. Forming the right team is critical in business, especially for start-ups. Over the years, most businesses have been prejudiced in their workforce
Why You Need to Invest in Women-Owned Startups Read More »
Africa has recently made significant progress toward realizing its ambition of being a launching pad for most startup businesses. However, Africa’s track record of maintaining and ramping up startups is a different tale. Only few African startups with global impact exist on the continent, the most stemming from the tech industry. In comparison, the Western
How to Structure African Startups to Go Global Read More »
