Surviving a Fuel Scarcity Phase as a Small Business Owner
Surviving a Fuel Scarcity Phas…
Surviving a Fuel Scarcity Phase as a Small Business Owner Read More »
Startup Basics
Choosing an Ideal Price for your Product
Choosing an ideal price for your product is important as it determines the customer segment that will be attracted to your brand. It also defines its classification as a luxury or basic good. Before deciding the price of your product or service, here are some factors to consider: 1. The Price of your Competitors Your market
Choosing an Ideal Price for your Product Read More »
Unhappy People Cannot Serve Happiness- Part 1
“Unhappy people cannot serve happiness” I was privileged to listen to the Founder of Ruff n Tumble, Adenike Ogunlesi, outline the simple yet effective ways she has used customer experience strategies to scale her business to a multi-million enterprise. Her words made me reflect on why it might still be a long journey to the
Unhappy People Cannot Serve Happiness- Part 1 Read More »
Overcoming Imposter Syndrome: Tips from an Award-Winning Entrepreneur
At one point in your life, you’ve probably experienced imposter syndrome. You felt like your success at something isn’t “all that”. You felt like everyone was exaggerating, and your success was “luck”. If you didn’t know, these pangs of doubt are called “Imposter Syndrome”. What is Imposter Syndrome? The Harvard Business Review (HBR) defines it
Overcoming Imposter Syndrome: Tips from an Award-Winning Entrepreneur Read More »
Aspiring Entrepreneurs Programme: Of Cuisines and Connections
The Aspiring Entrepreneurs Programme (AEP), Tertiary Edition thoroughly educates student entrepreneurs on the fundamentals of business. It also provides support for them at no cost. Currently, the programme is sponsored by Standard Chartered Foundation and Youth Business International. Mr Afolabi Tajudeen Adeola, the Founder of FATE Foundation might not be a civil engineer but he
Aspiring Entrepreneurs Programme: Of Cuisines and Connections Read More »
Business Ownership in Nigeria
Introduction This article explores business ownership in Nigeria specifically matters such as ownership and control, succession, taxation, charitable giving (CSR), public accountability, internal reporting, and registration requirements. Is a business owner the owner because they are the owner i.e. because they contributed the main capital? What is (are) the limits of business ownership and how
Business Ownership in Nigeria Read More »
Achieving Product-Market Fit in your Business
To begin, product-market fit means that your product, on all fronts, meets the needs of your customers. To achieve this, you must first identify your most important assumptions and hypotheses. Once you have done this, you need to conduct preliminary experiments. These experiments include the following: Opening a blog to publicise your product and learn
Achieving Product-Market Fit in your Business Read More »
Defining Your Business Hypothesis
“No business plan survives first contact with customers” – Steve Blank, Silicon Valley entrepreneur. The lean startup movement, pioneered by Eric Reis, is an approach for dealing with the inherent uncertainty in entrepreneurship. It is particularly well-suited to early-stage startups when: The starting point of the lean startup approach is the creation of a Minimum Viable
Defining Your Business Hypothesis Read More »
Cyber-attacks: What, Why & How
In Q4 of 2021, there were an astonishing 1,353 cyber-attacks weekly in Africa, in comparison to an average of 925 cyber-attacks in the world. Cyber-attack is a form of digital assault using computers, networks, or devices with access to the internet; directed towards other computers, networks, or devices with access to the internet which threatens
Cyber-attacks: What, Why & How Read More »
How to Create a Prototype
“A prototype is not an end in itself but a means to an end – the validation of your idea.” – Professor Karl T. Ulrich, Harvard Business School Creating Physical Goods According to Professors Karl T. Ulrich and Steven D. Eppinger, in their 2015 book “Product Design and Development” there are two focused and
How to Create a Prototype Read More »