{"id":39258,"date":"2021-09-06T10:33:19","date_gmt":"2021-09-06T10:33:19","guid":{"rendered":"http:\/\/localhost:8888\/cregital\/disha\/?p=39258"},"modified":"2022-02-10T10:40:00","modified_gmt":"2022-02-10T10:40:00","slug":"social-media-strategy-for-smes","status":"publish","type":"post","link":"https:\/\/msmehub.org\/staging\/6671\/social-media-strategy-for-smes\/","title":{"rendered":"Social Media Strategy for SMEs"},"content":{"rendered":"

\u201cEvery business that wants to create global footprints must have a clear social media strategy<\/em>\u201d<\/em><\/p>\n

When we have a product or service to offer, we have crossed the first line and the second is to be able to find the channels to ensure that words about what we sell get across to the audience that has the money value.<\/p>\n

People usually use digital marketing and social media interchangeably; however, digital marketing<\/a> is the broad variety of activities that are performed on the internet to ensure the promotion of goods to the audience on these platforms. Social media is one of the components of digital marketing<\/a>, which we would delve into as we enlighten small business owners about its functionality and use.<\/p>\n

Through the ages past, businesses<\/a> depended solely on the traditional form of media to reach customers for their products and services; with considerations to radio, television, newspaper which were the most appreciated as they could be used to reach a large number of people over a long distance, but this changed with the introduction of the internet<\/a> as there were many questions the electronic media could not answer, such as reaching just a particular group of people within a time frame or to be able to monitor how many people are listening or watching per time, the digital media also proves to be cheaper than the traditional media<\/a> as what is spent on traditional media to digital media is 1:3.<\/p>\n

<\/figure>\n

The above metrics<\/a> are for Facebook, but could as well serve other platforms.<\/p>\n

With digital media comes the ease of flexibility, choices, and options to target a particular group of people, by location, age group, sex, hobbies, and interests. In fact, the clicks and impressions<\/a> on a particular campaign whether organic or paid can be ascertained, who clicked what, the location, the overall visits, and this helps to plan better and reach an audience with exactly what they want, this became personalized marketing, which relinquishes the one message to many customers<\/a> which are perceived as spam and substituted with one message to one customer.<\/p>\n

Social Media Marketing is the process of gaining website traffic<\/a> or attention through social media sites. Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted source, as opposed to the brand or company itself. Hence, this form of marketing<\/a> is driven by word-of-mouth, meaning it results in earned media rather than paid media. Increased communication for organizations fosters brand awareness and often, improved customer service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Strategy for SMEs…<\/p>\n","protected":false},"author":1152,"featured_media":41437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[351,366,349],"tags":[699,592,547,626,678,502,569],"class_list":["post-39258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-for-startups","category-sales-and-marketing","tag-business-development","tag-business-growth","tag-digital-marketing-strategies","tag-growth-strategy","tag-innovation-strategy","tag-marketing-strategy","tag-money"],"yoast_head":"\nSocial Media Strategy for SMEs<\/title>\n<meta name=\"description\" content=\"\u201cEvery business that wants to create global footprints must have a clear social media strategy\u201dWhen we have a product or service to offer,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Strategy for SMEs\" \/>\n<meta property=\"og:description\" content=\"\u201cEvery business that wants to create global footprints must have a clear social media strategy\u201dWhen we have a product or service to offer,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/\" \/>\n<meta property=\"og:site_name\" content=\"msmehub2\" \/>\n<meta property=\"article:author\" content=\"https:\/\/web.facebook.com\/otori.emmanuel\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-06T10:33:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T10:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.msmehub.org\/wp-content\/uploads\/2021\/08\/Social-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"334\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emmanuel Otori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/emmanuelotori5\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel Otori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/\"},\"author\":{\"name\":\"Emmanuel Otori\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/person\\\/96ac704c19478a0bad1cb6e413ff74ed\"},\"headline\":\"Social Media Strategy for SMEs\",\"datePublished\":\"2021-09-06T10:33:19+00:00\",\"dateModified\":\"2022-02-10T10:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Business development\",\"business growth\",\"Digital Marketing Strategies\",\"growth strategy\",\"innovation strategy\",\"marketing strategy\",\"money\"],\"articleSection\":[\"Digital Marketing\",\"For Startups\",\"Sales and Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/\",\"url\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/\",\"name\":\"Social Media Strategy for SMEs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-09-06T10:33:19+00:00\",\"dateModified\":\"2022-02-10T10:40:00+00:00\",\"description\":\"\u201cEvery business that wants to create global footprints must have a clear social media strategy\u201dWhen we have a product or service to offer,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/social-media-strategy-for-smes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Strategy for SMEs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#website\",\"url\":\"https:\\\/\\\/www.msmehub.org\\\/\",\"name\":\"msmehub2\",\"description\":\"Enabling Nigerian Businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.msmehub.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#organization\",\"name\":\"msmehub2\",\"url\":\"https:\\\/\\\/www.msmehub.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-msme_logo-1.png\",\"contentUrl\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-msme_logo-1.png\",\"width\":885,\"height\":249,\"caption\":\"msmehub2\"},\"image\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/person\\\/96ac704c19478a0bad1cb6e413ff74ed\",\"name\":\"Emmanuel Otori\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f5eb4b9ac1b53116f7991198628baf51c4e5986cf00ce11e05c462d34a50185a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f5eb4b9ac1b53116f7991198628baf51c4e5986cf00ce11e05c462d34a50185a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f5eb4b9ac1b53116f7991198628baf51c4e5986cf00ce11e05c462d34a50185a?s=96&d=mm&r=g\",\"caption\":\"Emmanuel Otori\"},\"description\":\"Emmanuel is a Small Business Consultant, Start-Up Advisor and Consultant For SMEs across Nigeria. He's also the CEO of Abuja data School. He Has Worked With 50 Small Businesses, Including A World Bank And Federal Government Project. He Has Provided Advisory Services, Capacity Building Trainings And Consulting In The Hospitality, Information Technology, Fashion, Agric, Power And Services Sector.\",\"sameAs\":[\"https:\\\/\\\/www.abujadataschool.com\\\/\",\"https:\\\/\\\/web.facebook.com\\\/otori.emmanuel\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emmanuelotori\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/emmanuelotori5\"],\"url\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/author\\\/emmanuel-otori\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Strategy for SMEs","description":"\u201cEvery business that wants to create global footprints must have a clear social media strategy\u201dWhen we have a product or service to offer,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Strategy for SMEs","og_description":"\u201cEvery business that wants to create global footprints must have a clear social media strategy\u201dWhen we have a product or service to offer,","og_url":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/","og_site_name":"msmehub2","article_author":"https:\/\/web.facebook.com\/otori.emmanuel","article_published_time":"2021-09-06T10:33:19+00:00","article_modified_time":"2022-02-10T10:40:00+00:00","og_image":[{"width":334,"height":501,"url":"https:\/\/www.msmehub.org\/wp-content\/uploads\/2021\/08\/Social-Media.jpg","type":"image\/jpeg"}],"author":"Emmanuel Otori","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/emmanuelotori5","twitter_misc":{"Written by":"Emmanuel Otori","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#article","isPartOf":{"@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/"},"author":{"name":"Emmanuel Otori","@id":"https:\/\/www.msmehub.org\/#\/schema\/person\/96ac704c19478a0bad1cb6e413ff74ed"},"headline":"Social Media Strategy for SMEs","datePublished":"2021-09-06T10:33:19+00:00","dateModified":"2022-02-10T10:40:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/www.msmehub.org\/#organization"},"image":{"@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#primaryimage"},"thumbnailUrl":"","keywords":["Business development","business growth","Digital Marketing Strategies","growth strategy","innovation strategy","marketing strategy","money"],"articleSection":["Digital Marketing","For Startups","Sales and Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/","url":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/","name":"Social Media Strategy for SMEs","isPartOf":{"@id":"https:\/\/www.msmehub.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#primaryimage"},"image":{"@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-09-06T10:33:19+00:00","dateModified":"2022-02-10T10:40:00+00:00","description":"\u201cEvery business that wants to create global footprints must have a clear social media strategy\u201dWhen we have a product or service to offer,","breadcrumb":{"@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.msmehub.org\/social-media-strategy-for-smes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/msmehub.org\/staging\/6671\/"},{"@type":"ListItem","position":2,"name":"Social Media Strategy for SMEs"}]},{"@type":"WebSite","@id":"https:\/\/www.msmehub.org\/#website","url":"https:\/\/www.msmehub.org\/","name":"msmehub2","description":"Enabling Nigerian Businesses","publisher":{"@id":"https:\/\/www.msmehub.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.msmehub.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.msmehub.org\/#organization","name":"msmehub2","url":"https:\/\/www.msmehub.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.msmehub.org\/#\/schema\/logo\/image\/","url":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2025\/06\/cropped-msme_logo-1.png","contentUrl":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2025\/06\/cropped-msme_logo-1.png","width":885,"height":249,"caption":"msmehub2"},"image":{"@id":"https:\/\/www.msmehub.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.msmehub.org\/#\/schema\/person\/96ac704c19478a0bad1cb6e413ff74ed","name":"Emmanuel Otori","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f5eb4b9ac1b53116f7991198628baf51c4e5986cf00ce11e05c462d34a50185a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f5eb4b9ac1b53116f7991198628baf51c4e5986cf00ce11e05c462d34a50185a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5eb4b9ac1b53116f7991198628baf51c4e5986cf00ce11e05c462d34a50185a?s=96&d=mm&r=g","caption":"Emmanuel Otori"},"description":"Emmanuel is a Small Business Consultant, Start-Up Advisor and Consultant For SMEs across Nigeria. He's also the CEO of Abuja data School. He Has Worked With 50 Small Businesses, Including A World Bank And Federal Government Project. He Has Provided Advisory Services, Capacity Building Trainings And Consulting In The Hospitality, Information Technology, Fashion, Agric, Power And Services Sector.","sameAs":["https:\/\/www.abujadataschool.com\/","https:\/\/web.facebook.com\/otori.emmanuel","https:\/\/www.linkedin.com\/in\/emmanuelotori\/","https:\/\/x.com\/https:\/\/twitter.com\/emmanuelotori5"],"url":"https:\/\/msmehub.org\/staging\/6671\/author\/emmanuel-otori\/"}]}},"_links":{"self":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/39258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/users\/1152"}],"replies":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/comments?post=39258"}],"version-history":[{"count":3,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/39258\/revisions"}],"predecessor-version":[{"id":41438,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/39258\/revisions\/41438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/media\/41437"}],"wp:attachment":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/media?parent=39258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/categories?post=39258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/tags?post=39258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}