{"id":39274,"date":"2018-10-16T17:35:44","date_gmt":"2018-10-16T17:35:44","guid":{"rendered":"http:\/\/localhost:8888\/cregital\/disha\/2018\/10\/16\/is-a-retail-franchise-the-next-goldmine-for-nigerian-investors\/"},"modified":"2018-10-16T17:35:44","modified_gmt":"2018-10-16T17:35:44","slug":"is-a-retail-franchise-the-next-goldmine-for-nigerian-investors","status":"publish","type":"post","link":"https:\/\/msmehub.org\/staging\/6671\/is-a-retail-franchise-the-next-goldmine-for-nigerian-investors\/","title":{"rendered":"Is a Retail Franchise The Next Goldmine For Nigerian Investors?"},"content":{"rendered":"<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Nigeria&#8217;s retail market is both<br \/>\ncapturable and too large to ignore.<span style=\"margin: 0px;\">&nbsp;<br \/>\n<\/span>Buying into the winning retail business model will be taking advantage<br \/>\nof one of Africa&#8217;s biggest growth opportunities.<\/span><\/p>\n<\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Investing in a viable business &#8211; opens up<br \/>\nthe question of franchises: Are retail franchises good investments? How can a<br \/>\nNigerian acquire a retail franchise?<span style=\"margin: 0px;\">&nbsp; <\/span>And<br \/>\nhow does retail franchising work in Nigeria?<\/span><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/production.msme\/articles\/5bc88736a57041539868470.jpg\" data-image=\"5bc88736a57041539868470.jpg\"><\/figure>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Just a week ago,<span style=\"margin: 0px;\">&nbsp; <\/span>a prospective franchise buyer sent a DM to<br \/>\nFBDS Nigeria&#8217;s Page on Instagram asking &#8211; &#8216; I like sales, what franchise will<br \/>\nbe best for me?&#8217;. After asking a few questions about his personality and<br \/>\npreferences, we advised him to invest in retail franchise.<span style=\"margin: 0px;\">&nbsp; <\/span>So, what makes the retail franchising an<br \/>\nuntapped goldmine for the Nigerian investor?&nbsp;<\/span><\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Let&#8217;s take a closer look.<\/span><\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\"><\/span><\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">For best retail Franchises, the brand&#8217;s<br \/>\nsuccess is a combination of best performance, best practices and a demonstrated<br \/>\nexpertise in operating successfully in different cultures and retail<br \/>\nenvironments that have also helped them win recognition.<span style=\"margin: 0px;\">&nbsp; <\/span>In Nigeria today, consumer-facing industries<br \/>\nhave quietly grown into a significant economic force and are poised to continue<br \/>\ngrowing. <\/span><\/p>\n<\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Brand loyalty is also high among<br \/>\nNigerians. 70% say they are brand loyal versus 59% in Africa as a whole. Thus,<br \/>\nleveraging an existing retail brand means automatic sales due to the loyal<br \/>\nnature of Nigerians.<\/span><\/p>\n<p>Despite the current slow economic<br \/>\nsituation, statistics have projected that 11 to 18 per cent of Nigeria&#8217;s urban<br \/>\nhouseholds, numbering over 2 million, have purchasing power and annual incomes<br \/>\nover $10,000. Much of this income will invariably go into the retail sector.<br \/>\nSimilarly, in line with a recent FBDS Study, there are over 450,000 Nigerian career<br \/>\nprofessionals with minimum investible funds of one million naira, looking out<br \/>\nfor investment opportunities &#8211; In the majority, these funds are looking for<br \/>\nfranchise type opportunities for ease of venturing and minimal failure risk.<\/p>\n<\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">&nbsp;<\/span><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Nigeria is a growth market for<br \/>\nfranchising and franchise development services. The retail industry comes<br \/>\nsecond to the food industry among sectors with best franchising opportunities.<\/span><\/p>\n<figure><img decoding=\"async\" title=\"\" alt=\"\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/production.msme\/articles\/5bc625891acc11539712393.jpg\" data-image=\"5bc625891acc11539712393.jpg\"><figcaption>Image Source: Pixabay<\/figcaption><\/figure>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\"><strong>Impediments To Retail Franchising in Nigeria&nbsp;&nbsp;<\/strong><br \/><\/span><\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">As with other emerging markets, one of<br \/>\nthe challenges of franchising in Nigeria remains the strengthening of<br \/>\nintellectual-property regimes so that franchise companies can transmit<br \/>\nknowledge and franchise system concepts with the confidence that such know-how<br \/>\nwill be protected. Franchise Business Development Services (FBDS), the<br \/>\ncountry&#8217;s pioneer franchise development company, has developed effective<br \/>\nsupport solutions and has helped brands who are now successfully franchising.<br \/>\nOur support in building an enabling environment which has introduced solutions<br \/>\nto ease off erstwhile franchising challenges have resulted in an impressive<br \/>\nincrease in franchising interest among franchisable businesses in Nigeria. <\/span><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\"><span style=\"margin: 0px;\">&nbsp;<\/span><\/span><\/p>\n<\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Are you about starting a business? Are<br \/>\nyou interested in the retail sector?<span style=\"margin: 0px;\">&nbsp; <\/span>Are<br \/>\nyou finding it difficult to decide which industry to invest in? Are you in the<br \/>\ntrial and error phase of business? Are you looking for a viable business with a<br \/>\nguaranteed profit? FBDS Nigeria has the best business opportunities for you at<br \/>\nthe 3rd franchise matchmaking forum. Click here to attend.<\/span><\/p>\n<\/p>\n<p><span lang=\"EN\" style=\"margin: 0px; font-family: &quot;Georgia&quot;,serif;\">Have you built a viable business with a<br \/>\nproven and profitable model? Have you replicated your business model in two or<br \/>\nmore locations? Do you want to expand your brand globally? Register to be one<br \/>\nof our 80 exhibitors at the 3rd franchise matchmaking forum. Click here to<br \/>\nattend.<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is a Retail Franchise The Next&#8230;<\/p>\n","protected":false},"author":1032,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[383,317,304,319],"tags":[504,696,695,615],"class_list":["post-39274","post","type-post","status-publish","format-standard","hentry","category-business-outlook","category-franchising","category-growth-strategies","category-selling-your-business","tag-access-to-finance","tag-accessing-finance-for-franchise","tag-funding-for-franchise-investment","tag-investment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is a Retail Franchise The Next Goldmine For Nigerian Investors? 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