There are basically two types of marketing, one is traditional marketing and the other is digital marketing. This article will focus on digital marketing.<\/p>\n
The five main components of marketing include product, promotion, Price strategy, location, and customer service (The 5 items in the marketing mix). With that in mind, I want you to know that while traditional marketing is offline marketing, digital marketing on the other hand happens online but both forms of marketing involve the same marketing principles\u2013 \u201cProduct, People,
\nPrice, Place and Promotion\u201d. My job here is to show you how the good old marketing techniques have evolved into today\u2019s digital marketing.<\/p>\n
Business people like us love numbers a lot. After all, there is a saying that \u201cwhat you can\u2019t measure, you can\u2019t control\u201d. I feel excited when Do you remember in the opening title I promised to share breaking news about my neighbor who has gone digital? Well, her name is mama Ebuka (not her real name). Mama Ebuka is not like an area mama who is popular with everybody. She is just a regular person doing her own thing. I came to know mama Ebuka because she\u2019s my wife\u2019s customer. My wife owns a \u201cpopup shop\u201d apart from her 9 \u20135\u00a0 job.<\/p>\n One day Mama Ebuka lit the atmosphere with news that she has bought a new Android cell phone. That day, we all celebrated her new status as the proud owner of a smartphone. As if that was not enough mama Ebuka broke another news that she has joined Facebook. Please I will like to quote her in her own words she says, \u201cI don\u2019t know that this is what you people have been enjoying since. I have met my old friends in secondary school on Facebook, friends that I lost their contacts a long time ago. My friends call their husbands Mama Ebuka is just half the story of my neighbors going digital. I noticed that many people in my area have also acquired internet-enabled cell phones and they tend to do a lot of online shopping<\/p>\n By the way, may I announce to you that I live in a low-cost housing community where people live in \u201cyards\u201d as in \u201cface me \u2013 I face you\u201d After some research though, I found out that this trend I am seeing is actually driven by the adoption of online shopping among the young people in my community. We will explore this more in the other topics. Next\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" Breaking News! My neighbor goe…<\/p>\n","protected":false},"author":1215,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[351],"tags":[],"class_list":["post-39557","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"\n
\nI learn according to google that in 2000 361 million people were online and today nearly half of the world is online. The National Bureau of Statistics (NBS) report states that active internet subscribers increased by 8.26% in the 4th<\/sup> quarter of 2018 alone, indicating rapid growth. This is good news for digital marketing in Nigeria and you can take my word to the bank.<\/p>\n
\n\u201chubby\u201d on Facebook thank goodness I have learned a name for my husband kudos to Facebook.\u201d<\/p>\n
\nhouses, if you know what I mean. All the same. Even though it\u2019s a poor neighborhood they represent the biggest market by population in this country. Trends easily go viral here because everybody knows everybody. That\u2019s why I take them seriously. Just a little inspiration and you can sell just about anything in my area(community).<\/p>\n