{"id":39805,"date":"2020-04-14T13:18:39","date_gmt":"2020-04-14T13:18:39","guid":{"rendered":"http:\/\/localhost:8888\/cregital\/disha\/2020\/04\/14\/marketing-tips-for-your-small-business-during-a-pandemic\/"},"modified":"2022-10-27T10:04:23","modified_gmt":"2022-10-27T10:04:23","slug":"marketing-tips-for-your-small-business-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/msmehub.org\/staging\/6671\/marketing-tips-for-your-small-business-during-a-pandemic\/","title":{"rendered":"Marketing Tips for Your Small Business during a Pandemic"},"content":{"rendered":"

Due to the Corona Virus<\/a>, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and\/or a 100% remote workforce. Now is not the time to go silent.\u00a0Online engagement is surging\u00a0with social distancing in place. More people are spending more time on social media and accessing web-based resources than ever before. There’s a great opportunity to reach your audience and provide them with information, interaction, positive thoughts, and relevant resources.<\/p>\n

They need to know if you’re still operational, what services you’re now offering, how you’re adjusting and how you can help. They need to be reassured that if they interact with your company or employees, appropriate cautions are in place. However, it’s crucial that you address this issue with a sense of tact,\u00a0mindful marketing, and empathy.<\/p>\n

Please find below what you CAN & SHOULD do in terms of marketing in this period:<\/p>\n

1.\u00a0<\/strong>Update customers on changes in your operations:<\/strong><\/p>\n

Now is the time to emphasize any online products, pre-sales (think gift certificates or vouchers), or delivery services you offer. People are also looking for great resources and activities to stay productive and positive. Communicate any hours, service, safety protocols, or operation updates through your – Your website, newsletters or social media accounts.<\/p>\n

2.\u00a0<\/strong>Invest In Your Marketing If You Can<\/strong><\/p>\n

Many of your competitors are taking their foot off the marketing pedal, which means you have an advantage.\u00a0 Don’t take your foot off the pedal! This is good news for you, the savvy marketer, as\u00a0your marketing will go MUCH<\/strong> further\u00a0because ad rates are on the decline and there is less clutter in the market. Lean times are exactly when a business needs marketing. Consumers are spending more time on social media, they are restless and are rapidly making changes to their buying decisions. So, don’t quit marketing.<\/p>\n

3.\u00a0<\/strong>Adjust Scheduled Content Timelines and Marketing Campaigns<\/strong><\/p>\n

The first step for a brand to consider is what is currently running or in the pipeline, including pre-scheduled content that is set to launch soon. During this audit, consider the following:<\/p>\n