{"id":39992,"date":"2021-03-13T16:14:35","date_gmt":"2021-03-13T16:14:35","guid":{"rendered":"http:\/\/localhost:8888\/cregital\/disha\/2021\/03\/13\/dont-be-a-me-too-entrepreneur\/"},"modified":"2022-02-22T12:10:30","modified_gmt":"2022-02-22T12:10:30","slug":"dont-be-a-me-too-entrepreneur","status":"publish","type":"post","link":"https:\/\/msmehub.org\/staging\/6671\/dont-be-a-me-too-entrepreneur\/","title":{"rendered":"Don’t be a “Me Too” Entrepreneur"},"content":{"rendered":"

Life’s Too Short to be a “Me-Too” Entrepreneur<\/u><\/p>\n

Innovation is the heartbeat of successful entrepreneurship. A business’s growth potential is determined by the quantum leap in innovation that it represents.<\/p>\n

At the top of the value chain are pioneers, who offer value innovations.<\/p>\n

Next are migrators – these are businesses with value improvements.<\/p>\n

At the bottom of the pile are settlers – businesses that offer ”me-too” products and services.<\/p>\n

Veronika Scott: One Stitch at a Time<\/u><\/p>\n

Building a social performance strategy or starting an impact-focused business is one of the best ways to fill unique needs in the community. Veronika Scott<\/a> began The Empowerment Plan while a student at The College for Creative Studies in Detroit. She took a class that asked her to create a product that filled a need in her community. Identifying the issue of homelessness, she began spending time at a warming center where the design for the EMPWR coat was conceived.<\/p>\n

While conducting her primary market research, Veronika was challenged by an angry homeless woman who asserted that she didn’t need a coat, but a job. This insight shaped the innovative business practices The Empowerment Plan built upon. The non-profit organization hires single parents from local shelters and provides them with training and full-time employment as seamstresses so that they can earn a stable income, find secure housing, and regain their independence.<\/p>\n

Questions for Your Business:<\/u><\/p>\n