{"id":40003,"date":"2021-04-13T08:27:09","date_gmt":"2021-04-13T08:27:09","guid":{"rendered":"http:\/\/localhost:8888\/cregital\/disha\/2021\/04\/13\/tips-theory-of-change\/"},"modified":"2025-04-26T13:04:47","modified_gmt":"2025-04-26T13:04:47","slug":"tips-theory-of-change","status":"publish","type":"post","link":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/","title":{"rendered":"Tips: Theory of Change"},"content":{"rendered":"

\"Theory<\/p>\n

‘Without proper evaluation, failure is inevitable’ – John Wooden<\/em><\/p>\n

You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway, or investment logic.<\/p>\n

When applying for funding or applying to join incubator programs, words like these are all over the application forms. So in this article, we will break down these words, what they mean, why you need them, and how to do them.<\/p>\n

All the words above have the same meaning, so we’ll go ahead with the phrase Theory of Change. Theory of Change is simply the process by which change will happen. It is how a project will lead to impact.<\/p>\n

Theory of Change is “a description of why a particular way of working will be effective, showing how change happens in the short, medium and long term to achieve the intended impact.”<\/p>\n

Applications for funding and incubator programs, usually require the development of your Theory of Change for your intended program\/projects completed because it<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0 Leads to a better understanding of how your program\/project’s activities will lead to change<\/p>\n

2)\u00a0\u00a0\u00a0\u00a0 Leads to better strategic planning<\/p>\n

3)\u00a0\u00a0\u00a0\u00a0 Aids in more effective program\/project evaluation<\/a><\/p>\n

4)\u00a0\u00a0\u00a0\u00a0 Identifies gaps in data<\/p>\n

5)\u00a0\u00a0\u00a0\u00a0 Aids in more effective communication with stakeholders<\/p>\n

Theory of Change is usually developed during program\/project evaluation by the evaluator, however, it is better to develop one with all stakeholders on your program\/project as you are designing your program\/project as it helps you focus on your impact, activities, and the links between both.<\/p>\n

So how exactly do we develop a Theory of Change?<\/p>\n

Step 1<\/u><\/strong>: Conduct a situation analysis<\/strong> to assess the needs and problems your program\/project intends to address<\/p>\n

Step 2:<\/u><\/strong> Identify the key audience<\/strong> for your program\/project; the audience that will receive the impact<\/p>\n

Step 3:<\/u><\/strong> Identify your long-term goals<\/strong>. This is your intended change<\/p>\n

Step 4:<\/u><\/strong>\u00a0Identify what conditions<\/strong> must be in place in order to achieve these long-term goals. These are your outcomes<\/strong>. Also, map out how these conditions are related and who will be in charge of implementing these activities.<\/p>\n

Step 5:<\/u><\/strong> Identify your outputs<\/strong> also known as indicators<\/strong>. These are the metrics on which each outcome will be measured.<\/p>\n

Step 6:<\/u><\/strong> Determine the activities <\/strong>also known as interventions<\/strong> that will lead to your outcomes. Also, identify who will be tasked with implementing these activities.<\/p>\n

Step 7: <\/u><\/strong>\u00a0Identify the key assumptions, justifications<\/strong> you will be making, and any risks<\/strong> you envision along the way.<\/p>\n

<\/figure>\n

Your Theory of Change must be CAST; credible, achievable, supported by your stakeholders, and testable.<\/p>\n

Contact Versa Research your trusted data, research & consulting partner!<\/p>\n

References<\/p>\n

https:\/\/www.betterevaluation.org\/en\/node\/5280<\/p>\n

https:\/\/knowhow.ncvo.org.uk\/how-to\/how-to-build-a-theory-of-change<\/p>\n

https:\/\/www.annmurraybrown.com…<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tips: Theory of Change…<\/p>\n","protected":false},"author":1235,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[305,366,321,322,382],"tags":[1243,594,743,1174,729,765,693],"class_list":["post-40003","post","type-post","status-publish","format-standard","hentry","category-financing","category-for-startups","category-getting-investors","category-grants","category-latest","tag-applications","tag-finding-new-investors","tag-funding","tag-funding-opportunites","tag-grants","tag-partnerships","tag-raising-funds"],"yoast_head":"\nTips: Theory of Change<\/title>\n<meta name=\"description\" content=\"You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips: Theory of Change\" \/>\n<meta property=\"og:description\" content=\"You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway\" \/>\n<meta property=\"og:url\" content=\"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/\" \/>\n<meta property=\"og:site_name\" content=\"msmehub2\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T08:27:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-26T13:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/04\/Intended-Impact-chart-1024x590-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Busola Akin-Olawore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/versaresearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Busola Akin-Olawore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/\"},\"author\":{\"name\":\"Busola Akin-Olawore\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/person\\\/70f5b117ce29ff2065a2f5433adde74c\"},\"headline\":\"Tips: Theory of Change\",\"datePublished\":\"2021-04-13T08:27:09+00:00\",\"dateModified\":\"2025-04-26T13:04:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Intended-Impact-chart-1024x590-1.png\",\"keywords\":[\"Applications\",\"Finding new investors\",\"Funding\",\"Funding Opportunites\",\"Grants\",\"partnerships\",\"raising funds\"],\"articleSection\":[\"Financing\",\"For Startups\",\"Getting Investors\",\"Grants\",\"Latest\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/\",\"url\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/\",\"name\":\"Tips: Theory of Change\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Intended-Impact-chart-1024x590-1.png\",\"datePublished\":\"2021-04-13T08:27:09+00:00\",\"dateModified\":\"2025-04-26T13:04:47+00:00\",\"description\":\"You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#primaryimage\",\"url\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Intended-Impact-chart-1024x590-1.png\",\"contentUrl\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Intended-Impact-chart-1024x590-1.png\",\"width\":1024,\"height\":590,\"caption\":\"Theory of change\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/tips-theory-of-change\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips: Theory of Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#website\",\"url\":\"https:\\\/\\\/www.msmehub.org\\\/\",\"name\":\"msmehub2\",\"description\":\"Enabling Nigerian Businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.msmehub.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#organization\",\"name\":\"msmehub2\",\"url\":\"https:\\\/\\\/www.msmehub.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-msme_logo-1.png\",\"contentUrl\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cropped-msme_logo-1.png\",\"width\":885,\"height\":249,\"caption\":\"msmehub2\"},\"image\":{\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.msmehub.org\\\/#\\\/schema\\\/person\\\/70f5b117ce29ff2065a2f5433adde74c\",\"name\":\"Busola Akin-Olawore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06a6bdbe30dcde28ce8df0a4d37e48b97846710a0825272557d530069a33427a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06a6bdbe30dcde28ce8df0a4d37e48b97846710a0825272557d530069a33427a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06a6bdbe30dcde28ce8df0a4d37e48b97846710a0825272557d530069a33427a?s=96&d=mm&r=g\",\"caption\":\"Busola Akin-Olawore\"},\"description\":\"Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 12 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master\u2019s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/busolaakinolawore\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/versaresearch\"],\"url\":\"https:\\\/\\\/msmehub.org\\\/staging\\\/6671\\\/author\\\/busola-boyle-komolafe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tips: Theory of Change","description":"You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/","og_locale":"en_US","og_type":"article","og_title":"Tips: Theory of Change","og_description":"You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway","og_url":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/","og_site_name":"msmehub2","article_published_time":"2021-04-13T08:27:09+00:00","article_modified_time":"2025-04-26T13:04:47+00:00","og_image":[{"width":1024,"height":590,"url":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/04\/Intended-Impact-chart-1024x590-1.png","type":"image\/png"}],"author":"Busola Akin-Olawore","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/versaresearch","twitter_misc":{"Written by":"Busola Akin-Olawore","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#article","isPartOf":{"@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/"},"author":{"name":"Busola Akin-Olawore","@id":"https:\/\/www.msmehub.org\/#\/schema\/person\/70f5b117ce29ff2065a2f5433adde74c"},"headline":"Tips: Theory of Change","datePublished":"2021-04-13T08:27:09+00:00","dateModified":"2025-04-26T13:04:47+00:00","mainEntityOfPage":{"@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/"},"wordCount":457,"commentCount":0,"publisher":{"@id":"https:\/\/www.msmehub.org\/#organization"},"image":{"@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#primaryimage"},"thumbnailUrl":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/04\/Intended-Impact-chart-1024x590-1.png","keywords":["Applications","Finding new investors","Funding","Funding Opportunites","Grants","partnerships","raising funds"],"articleSection":["Financing","For Startups","Getting Investors","Grants","Latest"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/","url":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/","name":"Tips: Theory of Change","isPartOf":{"@id":"https:\/\/www.msmehub.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#primaryimage"},"image":{"@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#primaryimage"},"thumbnailUrl":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/04\/Intended-Impact-chart-1024x590-1.png","datePublished":"2021-04-13T08:27:09+00:00","dateModified":"2025-04-26T13:04:47+00:00","description":"You probably have heard of one of these words; theory of change, results chain, logic model, program theory, outcome mapping, impact pathway","breadcrumb":{"@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#primaryimage","url":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/04\/Intended-Impact-chart-1024x590-1.png","contentUrl":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/04\/Intended-Impact-chart-1024x590-1.png","width":1024,"height":590,"caption":"Theory of change"},{"@type":"BreadcrumbList","@id":"https:\/\/msmehub.org\/staging\/6671\/tips-theory-of-change\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/msmehub.org\/staging\/6671\/"},{"@type":"ListItem","position":2,"name":"Tips: Theory of Change"}]},{"@type":"WebSite","@id":"https:\/\/www.msmehub.org\/#website","url":"https:\/\/www.msmehub.org\/","name":"msmehub2","description":"Enabling Nigerian Businesses","publisher":{"@id":"https:\/\/www.msmehub.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.msmehub.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.msmehub.org\/#organization","name":"msmehub2","url":"https:\/\/www.msmehub.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.msmehub.org\/#\/schema\/logo\/image\/","url":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2025\/06\/cropped-msme_logo-1.png","contentUrl":"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2025\/06\/cropped-msme_logo-1.png","width":885,"height":249,"caption":"msmehub2"},"image":{"@id":"https:\/\/www.msmehub.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.msmehub.org\/#\/schema\/person\/70f5b117ce29ff2065a2f5433adde74c","name":"Busola Akin-Olawore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/06a6bdbe30dcde28ce8df0a4d37e48b97846710a0825272557d530069a33427a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06a6bdbe30dcde28ce8df0a4d37e48b97846710a0825272557d530069a33427a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06a6bdbe30dcde28ce8df0a4d37e48b97846710a0825272557d530069a33427a?s=96&d=mm&r=g","caption":"Busola Akin-Olawore"},"description":"Busola is a Data Analyst, Market Researcher and Consumer Behaviour Specialist with over 12 years experience planning, designing and conducting research in Finance, Real Estate, FMCG, Healthcare, Education, Retail, Sustainability and Telecommunication sectors. She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master\u2019s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.","sameAs":["https:\/\/www.linkedin.com\/in\/busolaakinolawore\/","https:\/\/x.com\/https:\/\/twitter.com\/versaresearch"],"url":"https:\/\/msmehub.org\/staging\/6671\/author\/busola-boyle-komolafe\/"}]}},"_links":{"self":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/40003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/users\/1235"}],"replies":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/comments?post=40003"}],"version-history":[{"count":3,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/40003\/revisions"}],"predecessor-version":[{"id":47388,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/40003\/revisions\/47388"}],"wp:attachment":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/media?parent=40003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/categories?post=40003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/tags?post=40003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}