{"id":41551,"date":"2021-10-18T10:00:45","date_gmt":"2021-10-18T10:00:45","guid":{"rendered":"https:\/\/www.msmehub.org\/?p=41551"},"modified":"2025-04-26T13:13:29","modified_gmt":"2025-04-26T13:13:29","slug":"how-to-select-the-right-investors","status":"publish","type":"post","link":"https:\/\/msmehub.org\/staging\/6671\/how-to-select-the-right-investors\/","title":{"rendered":"How to Select the Right Investors"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-47399 size-full\" src=\"https:\/\/msmehub.org\/staging\/6671\/wp-content\/uploads\/2021\/10\/Black-women-looking-at-tablet_opt.avif\" alt=\"Black-women-looking-at-tablet\" width=\"900\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At this stage,\u00a0 you have created your <\/span><a href=\"https:\/\/msmehub.org\/staging\/6671\/how-to-be-investment-ready\/\"><span style=\"font-weight: 400;\">investment teaser deck<\/span><\/a><span style=\"font-weight: 400;\">, but now you are trying to identify which investors to reach out to. The first thing to remember is that the role of your investor is to provide the expertise, network, and investment to help make your business sustainable and scalable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an entrepreneur, it is very important to know what profile you are looking for in an investor and how to attract the best kind of investors. It is okay to be picky, in fact, it is essential that you are picky and do not accept funding from just any investor who provides it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I will share with you some tips on how to ensure you are selecting the right investor that will provide you with the resources to grow a sustainable and scalable business:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should be someone you enjoy working with &#8211; not necessarily your friend, but someone you have a cordial working relationship with<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should be knowledgeable about your industry\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should have some knowledge in entrepreneurship and\/or funds raising<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should have a track record that is evident in their portfolio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should have a track record for investing in businesses such as yours, industry, or the stage of your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should have a strong network\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should be clear on why they want to invest in your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should do thorough due diligence on you and your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should bring diversity to your investment group<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your investor should bring an appeal that will draw other investors to your business<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">An extra bonus is finding an investor that has a reputation for providing multiple rounds of investments. Selecting the right investor for your business can make or break your business. Do not feel pressured, do not feel rushed. Take your time, keep the conversations going until you are confident you have found the right investor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact<\/span><a href=\"http:\/\/versa-research.com\"><span style=\"font-weight: 400;\"> Versa Research<\/span><\/a><span style=\"font-weight: 400;\"> your trusted data, research &amp; consulting partner!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">References<\/span><\/p>\n<p><a href=\"https:\/\/carta.com\/blog\/how-to-choose-investors-for-your-startup\/\"><span style=\"font-weight: 400;\">https:\/\/carta.com\/blog\/how-to-choose-investors-for-your-startup\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/alejandrocremades\/2018\/09\/30\/how-to-find-the-right-investor-for-your-startup\/?sh=4ca39e327b82\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/alejandrocremades\/2018\/09\/30\/how-to-find-the-right-investor-for-your-startup\/?sh=4ca39e327b82<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this stage,\u00a0 you have created your investment teaser deck, but now you are trying to identify which investors to reach out to. The first thing to remember is that the role of your investor is to provide the expertise, network, and investment to help make your business sustainable and scalable. As an entrepreneur, it is very important to know what profile you are looking for in an investor and how to attract the best kind of investors. It is okay to be picky, in fact, it is essential that you are picky and do not accept funding from just any investor who provides it.\u00a0 In this article, I will share with you some tips on how to ensure you are selecting the right investor that will provide you with the resources to grow a sustainable and scalable business: Your investor should be someone you enjoy working with &#8211; not necessarily your friend, but someone you have a cordial working relationship with Your investor should be knowledgeable about your industry\u00a0 Your investor should have some knowledge in entrepreneurship and\/or funds raising Your investor should have a track record that is evident in their portfolio Your investor should have a track record for investing in businesses such as yours, industry, or the stage of your business Your investor should have a strong network\u00a0 Your investor should be clear on why they want to invest in your business Your investor should do thorough due diligence on you and your business Your investor should bring diversity to your investment group Your investor should bring an appeal that will draw other investors to your business An extra bonus is finding an investor that has a reputation for providing multiple rounds of investments. Selecting the right investor for your business can make or break your business. Do not feel pressured, do not feel rushed. Take your time, keep the conversations going until you are confident you have found the right investor. Contact Versa Research your trusted data, research &amp; consulting partner! References https:\/\/carta.com\/blog\/how-to-choose-investors-for-your-startup\/ https:\/\/www.forbes.com\/sites\/alejandrocremades\/2018\/09\/30\/how-to-find-the-right-investor-for-your-startup\/?sh=4ca39e327b82<\/p>\n","protected":false},"author":1235,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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She holds an Honours Bachelor of Science in Psychology and Health Studies, a Research Analyst Post Graduate Degree and Master\u2019s Degree in Market Research and Consumer Behaviour from IE Business School. Having studied, lived and worked on 3 different continents, she is knowledgeable in 4 languages. Her time is split between running the Market Research company Versa Research and teaching at Orange Academy.","sameAs":["https:\/\/www.linkedin.com\/in\/busolaakinolawore\/","https:\/\/x.com\/https:\/\/twitter.com\/versaresearch"],"url":"https:\/\/msmehub.org\/staging\/6671\/author\/busola-boyle-komolafe\/"}]}},"_links":{"self":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/41551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/users\/1235"}],"replies":[{"embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/comments?post=41551"}],"version-history":[{"count":5,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/41551\/revisions"}],"predecessor-version":[{"id":47400,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/posts\/41551\/revisions\/47400"}],"wp:attachment":[{"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/media?parent=41551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/categories?post=41551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msmehub.org\/staging\/6671\/wp-json\/wp\/v2\/tags?post=41551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}