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How to Build your Brand Equity

Choosing an Ideal Price for your Product

Choosing an ideal price for your product is important as it determines the customer segment that…

Redesigning Fashion: 2023 Hult Prize Challenge ($1Million Seed Funding)

Redesigning fashion: Launch an innovative social venture in the clothing and fashion industry to make…

How to Thank Customers for Positive Feedback

Many times, you think it better to respond to negative feedback from customers and appease…

Navigating your Business within the Nigerian Political Space

The Nigerian political space has a significant impact on businesses and their survival. This article…

Unhappy People Cannot Serve Happiness- Part 1

“Unhappy people cannot serve happiness” I was privileged to listen to the Founder of Ruff…

The Importance of Digital Skills for African Professionals

The United Nations Educational, Scientific and Cultural Organisation (UNESCO) defines digital skills as using digital devices, community…

Overcoming Imposter Syndrome: Tips from an Award-Winning Entrepreneur

At one point in your life, you’ve probably experienced imposter syndrome. You felt like your…

Marketing on the Street: Lessons from a Moi Moi Seller

Marketing on the street, also known as street marketing, provides incredible insights into how goods…

Business Ownership in Nigeria

Introduction This article explores business ownership in Nigeria specifically matters such as ownership and control,…

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