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How to Select the Right Investors

At this stage,  you have created your investment teaser deck, but now you are trying…

Key Factors that Hinder SME Growth

According to a report published by the World Bank, it was observed that while Small…

Developing a Marketing Plan

A marketing plan helps you identify your target customer and the channels you will employ…

How to Create a Customer Journey Map

The importance of understanding the customer’s journey through your business remains an important aspect to…

How to Position for Sustainability

Businesses require a well-thought-out process to stay afloat and abreast with market dynamics. The importance…

What You Need to Know About Customer Types

The lifeline of every business is enmeshed in the number of stakeholders it interacts with…

How To Validate Start-up Ideas With Design Thinking

Innovators are concerned about building a product that will have a huge impact on the…

Why You Need a Business Plan

“By failing to plan, you are planning to fail.’’ (Benjamin Franklin, Inventor, and Businessman) As…

What You Should Know about VAT

Gone are the days when small and medium-sized scale business owners will say forget Value…

Customer Retention Strategies

How Superstores Are Utilizing Superior Customer Experience To Increase Retention Rates And How SMEs Can…

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