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Tag: branding

7 Steps to Identify and Target Your Ideal Customers

Introduction If you are a small business owner in Nigeria, or anywhere for that matter, you know that reaching the right customers is crucial for your success. That’s why it’s important to carefully identify and target your ideal customer, especially because it’s not easy to stand out in a crowded market, particularly when you have […]

Strategies to Penetrate International Markets

Exporting is one of the strategies that Small and Medium-sized Enterprises (SMEs) can use to penetrate international markets, thus expanding their businesses beyond the domestic market. Nigerian SMEs can export their products to various countries around the world. However, accessing primary export markets for Nigerian SMEs can be challenging due to various factors such as […]

Understanding the 3 R’s of a Marketing Plan

A new year is here! Is it too late to be super excited? I delayed this writing just to ensure that I have your full attention and to be honest, I recently resumed work and I am still a little sad about it. Anyway, back to this important piece. I am here to explain the […]

Make It Circular Challenge for Entrepreneurs and Startups (€10,000 Prize)

The Make It Circular Challenge calls on designers, creative entrepreneurs and startups from around the world to envision and build a circular society from now until 11 January 2023. Who can apply? The Make It Circular Challenge is for ambitious, design-led initiatives and startups that reduce carbon emissions by cutting waste and rewriting the relationship […]

Making Digital Strategies Work in a Disruptive Environment

Making digital strategies work in a disruptive environment is important because change is a constant phenomenon that private individuals and businesses experience. A disrupted environment is an atmosphere where unexpected events occur in a way that influences processes and procedures positively or negatively. For instance, an influence in marketing that leads to huge sales is a disruption […]

Choosing an Ideal Price for your Product

Choosing an ideal price for your product is important as it determines the customer segment that will be attracted to your brand. It also defines its classification as a luxury or basic good. Before deciding the price of your product or service, here are some factors to consider: 1. The Price of your Competitors Your market […]

How to Thank Customers for Positive Feedback

Many times, you think it better to respond to negative feedback from customers and appease them so they don’t tarnish your image. You forget to respond to positive feedback because you believe, ‘Oh yeah! I’ve won their hearts. When they find someone ready to appreciate their little efforts, they’ll leave. The goal isn’t only to […]

How to Create a Brand Identity

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett, Investor Identify the essence of your brand and position your company appropriately in the marketplace. Karen Kang, a renowned brand strategist, in her book “Branding Pays” defined the following […]