Strategies for Marketing: Case Study of the Friendly Fruit Seller
Marketing on the Streets – Lesson from my Friendly Fruit Seller On a Saturday morning, I combined my morning walk with a quick grocery run and stopped by my regular fruit vendor to buy some fruits. As we were standing there, a lively procession passed by, featuring guys on roller skates, blaring speakers, dancers, and […]
ChangeMakers Seed Funding Contest
The StartupXs ChangeMakers Seed Funding Contest 2024 is for start-ups and social enterprises who want to create positive change in their community. This year’s competition comes with even more benefits and opportunities, not only for the winner but also for all the participants. All early-stage business innovators, start-ups, and social enterprises are invited to apply. […]
Jim Leech Mastercard Foundation Entrepreneurship Fellowship
The Jim Leech Mastercard Foundation Entrepreneurship Fellowship gives African students and recent graduates the opportunity to access training, resources, financial support and a network of mentors to develop their entrepreneurial skills and start building their own venture. It is for African students and recent graduates who want to solve pressing problems and bring entrepreneurial ideas […]
How to Scale Tech Companies in Nigeria
Scaling tech companies in Nigeria means growing operations to serve more customers, increase revenue, and have a more significant impact in the market while simultaneously improving efficiency and profitability. This can be accomplished by expanding into new markets, improving production capacity, streamlining processes, growing the workforce, and harnessing technology. The ultimate goal is to achieve […]
Growth Hacking for MSMEs
Growth hacking, not to be confused with Marketing… After you have identified your product, your product market fit and the willingness of customers to pay for it, then it is time for Growth Hacking. It is the use of minimal resources to scale a product. It is the act of using hacks within product development […]
Selling with Empathy: The Peculiar Nigerian Scenario
The world generally is experiencing some levels of economic hardship. There’s a lot of pressure on the world economies to strike a balance between opening their doors to the influx of immigrants and ensuring the standard of living of its citizens does not change due to the new economic pressure. We all know that the […]
Agribusiness Innovation Challenge
The Agribusiness Innovation Challenge aims to identify, develop, and scale innovative solutions to food safety challenges in Nigeria through mentorship and $16,000 equity-free grant. It also aims to support healthy food supply chains that can meet the needs of a growing population while addressing the urgent challenges posed by climate change in Nigeria. In addition, […]
The Innovation Makers Talent Challenge
The Innovation Makers Talent Challenge is aimed at empowering young innovators in the technology and telecommunication industry in Nigeria. Through this challenge, young innovators nationwide can showcase their original technology-driven ideas and products. The challenge culminates in an Innovators Boot Camp, where 20 selected participants will receive guidance and mentorship from industry experts. The best […]
Aurora Tech Award for Women Entrepreneurs
The Aurora Tech Award is an annual global prize for women founders of tech startups. If you’re a woman founder with a tech startup, regardless of the specific industry, and have a functional prototype or an early version of your product, the Aurora Tech Award is just for you. Application Criteria for the Aurora Tech Award? How to […]
Choosing the Right Business Name
Choosing the right business name is one of the most important decisions that an entrepreneur can make. A business name is not just a label; it is a representation of the brand and its values. It can influence how customers perceive the company and can even impact its success in the long run. Therefore, it […]