business growth

How to Build your Brand Equity

Choosing an Ideal Price for your Product

Choosing an ideal price for your product is important as it determines the customer segment that…

How to Thank Customers for Positive Feedback

Many times, you think it better to respond to negative feedback from customers and appease…

The Importance of Digital Skills for African Professionals

The United Nations Educational, Scientific and Cultural Organisation (UNESCO) defines digital skills as using digital devices, community…

Five Basic Customer Needs

Customers come in contact with businesses because they have a need that those businesses can…

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How to Reach the Right Investors

As an entrepreneur, you may have the investment teaser deck, and know the profile of…

How to Position for Sustainability

Businesses require a well-thought-out process to stay afloat and abreast with market dynamics. The importance…

Social Media Strategy for SMEs

Social Media Strategy for SMEs…

Entrepreneurs and Customer Service Delivery

Entrepreneurs, customer service delivery begins with You! Not every purchase will work out well!  Agree?…

Business Models: How To Define Yours

Business Models: How To Define…

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