Strategies for Marketing: Case Study of the Friendly Fruit Seller
Marketing on the Streets – Lesson from my Friendly Fruit Seller On a Saturday morning, I combined my morning walk with a quick grocery run and stopped by my regular fruit vendor to buy some fruits. As we were standing there, a lively procession passed by, featuring guys on roller skates, blaring speakers, dancers, and […]
ChangeMakers Seed Funding Contest
The StartupXs ChangeMakers Seed Funding Contest 2024 is for start-ups and social enterprises who want to create positive change in their community. This year’s competition comes with even more benefits and opportunities, not only for the winner but also for all the participants. All early-stage business innovators, start-ups, and social enterprises are invited to apply. […]
Jim Leech Mastercard Foundation Entrepreneurship Fellowship
The Jim Leech Mastercard Foundation Entrepreneurship Fellowship gives African students and recent graduates the opportunity to access training, resources, financial support and a network of mentors to develop their entrepreneurial skills and start building their own venture. It is for African students and recent graduates who want to solve pressing problems and bring entrepreneurial ideas […]
How to Scale Tech Companies in Nigeria
Scaling tech companies in Nigeria means growing operations to serve more customers, increase revenue, and have a more significant impact in the market while simultaneously improving efficiency and profitability. This can be accomplished by expanding into new markets, improving production capacity, streamlining processes, growing the workforce, and harnessing technology. The ultimate goal is to achieve […]
Growth Hacking for MSMEs
Growth hacking, not to be confused with Marketing… After you have identified your product, your product market fit and the willingness of customers to pay for it, then it is time for Growth Hacking. It is the use of minimal resources to scale a product. It is the act of using hacks within product development […]
The Innovation Makers Talent Challenge
The Innovation Makers Talent Challenge is aimed at empowering young innovators in the technology and telecommunication industry in Nigeria. Through this challenge, young innovators nationwide can showcase their original technology-driven ideas and products. The challenge culminates in an Innovators Boot Camp, where 20 selected participants will receive guidance and mentorship from industry experts. The best […]
AgroHack Challenge 2023
AgroHack Challenge 2023 is seeking innovative ideas across the agriculture industry’s value chain. These ideas will be accelerated to create new opportunities for many young Nigerians. The AgroHack Challenge has a crucial mission: to find and nurture innovative ideas that can bring rapid growth to Nigeria’s agriculture and food sector. By exploring new solutions, the […]
How to take Advantage of Empowerment Initiatives for MSMEs
As entrepreneurs in Nigeria, we understand the challenges and opportunities that come with running our own businesses. Today, we stand at the threshold of a game-changing moment – the promised initiatives to empower Micro, Small, and Medium Enterprises (MSMEs) and boost the manufacturing sector in our beloved country. These are the initiatives, an excerpt from President […]
How to Sell to a Difficult Customer
Your main goal as a business owner is to provide solutions that genuinely address your customers’ needs, ultimately enhancing their quality of life through your products. However, it’s important to acknowledge that customers have had negative experiences in the past. When a product fails to fulfill its promised purpose, it leaves customers disappointed, cautious and […]
5 Reasons Why Your Business Needs a Strategic Plan
As a business owner, have you ever found yourself unsure of which direction to take your company? Do you feel like your business lacks focus or that your employees are confused about their purpose? If so, you may be missing a crucial element of success: a strategic plan! I was reminded of the importance of […]