Defining Your Business Hypothesis

“No business plan survives first contact with customers” – Steve Blank, Silicon Valley entrepreneur. The lean startup movement, pioneered by Eric Reis, is an approach for dealing with the inherent uncertainty in entrepreneurship. It is particularly well-suited to early-stage startups when: The starting point of the lean startup approach is the creation of a Minimum Viable […]

Customer Service: A Customer Retention Strategy

This is a little insight of how customer service has taken the front burner as a customer retention strategy post the Covid pandemic. Let us face it, COVID-19 really opened our eyes to a lot of things and has indeed changed the modus operandi for businesses. 2020 saw a gravitational shift from focusing on just […]