Growing your Business with Data
Growing your business requires harnessing the power of data, as it has evolved into the lifeblood of every business, regardless of its size or sales volume, in the 21st century. Within the competitive marketplace, gaining an edge is no longer solely reliant on years of experience; it hinges on the presence of reliable data that […]
NAFDAC Newly Reviewed Fats, Oil and Food Regulations
In August 2023, the Director General of the National Agency for Food & Drug Administration & Control (NAFDAC), Prof. Adeyeye, gave a formal press briefing to inform the public about the reviewed Fats, Oil and Food containing Fats and Oil Regulation 2022 and Pre-Packaged Food Labelling Regulation 2022, which renders the 2005 versions null and […]
Generating Online Sales Through Digital Marketing
Digital marketing has transformed the way businesses connect with their audiences and drive online sales. By embracing various strategies and tailoring them to your SME’s unique goals, you can harness the power of the Internet to reach and convert potential customers effectively. What is Digital Marketing? Digital marketing includes all marketing activities conducted through electronic […]
Aurora Tech Award for Women Entrepreneurs
The Aurora Tech Award is an annual global prize for women founders of tech startups. If you’re a woman founder with a tech startup, regardless of the specific industry, and have a functional prototype or an early version of your product, the Aurora Tech Award is just for you. Application Criteria for the Aurora Tech Award? How to […]
Creating Remote Jobs? Here’s How to Keep your Team Engaged
Tips on effectively managing your team to perform their best at their remote job… According to a report from LinkedIn (the business social media site), by 2030, about 80 million employees in the United States and European Union will be working from home fully; that is about a 300% increase since 20191. Remote jobs skyrocketed […]
2023 NEF Africa Energy Innovation Challenge
The 8th Africa Energy Innovation Challenge organized by NEF challenges early-stage energy entrepreneurs across Africa to collaborate with local research institutions or industries to develop a prototype model of a key device/equipment for a social energy enterprise, agri-business, fintech solutions or energy management system using local resources. Proposals are invited across four innovation tracks for early-stage energy entrepreneurs from Africa, […]
Choosing the Right Business Name
Choosing the right business name is one of the most important decisions that an entrepreneur can make. A business name is not just a label; it is a representation of the brand and its values. It can influence how customers perceive the company and can even impact its success in the long run. Therefore, it […]
AgroHack Challenge 2023
AgroHack Challenge 2023 is seeking innovative ideas across the agriculture industry’s value chain. These ideas will be accelerated to create new opportunities for many young Nigerians. The AgroHack Challenge has a crucial mission: to find and nurture innovative ideas that can bring rapid growth to Nigeria’s agriculture and food sector. By exploring new solutions, the […]
How to take Advantage of Empowerment Initiatives for MSMEs
As entrepreneurs in Nigeria, we understand the challenges and opportunities that come with running our own businesses. Today, we stand at the threshold of a game-changing moment – the promised initiatives to empower Micro, Small, and Medium Enterprises (MSMEs) and boost the manufacturing sector in our beloved country. These are the initiatives, an excerpt from President […]
Elements of a Creative Marketing Brief
A short and sweet guide on writing a creative marketing brief… “It did not convert! It did not drive sales! This is not my target audience! There is no engagement! Nobody liked the posts! My followers did not increase and the list goes on. The common statements you will hear from entrepreneurs when they review […]