Small Businesses

How to Use FOMO in Marketing

The fear of missing out (FOMO) is more powerful than the fear of losing “―…

Assessing Your Entrepreneurial Skills

Assessing Your Entrepreneurial…

How Start-ups can Conduct Business Pitching for Solid Closing

What does Business Pitching Entail? Business pitching means presenting a company’s concepts to another person. As an…

Importance of Proper Accounting Systems

PROPER ACCOUNTING SYSTEM RE…

How to Build your Brand Equity

Choosing an Ideal Price for your Product

Choosing an ideal price for your product is important as it determines the customer segment that…

Redesigning Fashion: 2023 Hult Prize Challenge ($1Million Seed Funding)

Redesigning fashion: Launch an innovative social venture in the clothing and fashion industry to make…

How to Thank Customers for Positive Feedback

Many times, you think it better to respond to negative feedback from customers and appease…

Navigating your Business within the Nigerian Political Space

The Nigerian political space has a significant impact on businesses and their survival. This article…

The Importance of Digital Skills for African Professionals

The United Nations Educational, Scientific and Cultural Organisation (UNESCO) defines digital skills as using digital devices, community…

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