Startups

Investor (as well as Startups) Beware

The bright red flags most people miss Here are red flags investors should be aware…

Five Basic Customer Needs

Customers come in contact with businesses because they have a need that those businesses can…

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How to Reach the Right Investors

As an entrepreneur, you may have the investment teaser deck, and know the profile of…

Ten Marketing Tips for Startups

As an entrepreneur, marketing is critical to the growth of your business. It is one…

How to Select the Right Investors

At this stage,  you have created your investment teaser deck, but now you are trying…

How to Position for Sustainability

Businesses require a well-thought-out process to stay afloat and abreast with market dynamics. The importance…

How To Validate Start-up Ideas With Design Thinking

Innovators are concerned about building a product that will have a huge impact on the…

What You Should Know about VAT

Gone are the days when small and medium-sized scale business owners will say forget Value…

Legal Structures You Need as a Media Agency

Hello Zainab, I currently run a Media Agency with my co-founder.  We are looking to…

Why Startups Fail and How To Mitigate this

Technological Startups in Africa are innovative about providing solutions to challenges that exist in Africa.…

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