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Choosing an ideal price for your product is important as it determines the customer segment that…
“Unhappy people cannot serve happiness” I was privileged to listen to the Founder of Ruff…
At one point in your life, you’ve probably experienced imposter syndrome. You felt like your…
The Aspiring Entrepreneurs Programme (AEP), Tertiary Edition thoroughly educates student entrepreneurs on the fundamentals of…
Introduction This article explores business ownership in Nigeria specifically matters such as ownership and control,…
To begin, product-market fit means that your product, on all fronts, meets the needs of…
“No business plan survives first contact with customers” – Steve Blank, Silicon Valley entrepreneur. The lean…
In Q4 of 2021, there were an astonishing 1,353 cyber-attacks weekly in Africa, in comparison…
